Page 12 - Export Magazine

EVENTS

CoSMopRof IN ASIA

Two ShowS SooN To Be heLD

IN The CoNTINeNT

Cosmoprof ASEAN in Bangkok and Cosmoprof Asia in

Hong Kong, respectively in September and November 2023

Cosmoprof CBE ASEAN, organized by BolognaFiere, Informa Markets and China Beauty Expo (CBE), is to be held
in Bangkok from 14th to 16th September 2023. This B2B event is designed to meet the needs of the fast-growing
beauty market in south-east Asia and is expected to gather top players and experts representing all sectors from raw
ingredients to branded finished products. Two months later, Hong Kong will once again be the capital of the Asian
beauty world with Cosmoprof Asia 2023, from 15th to 17th November, and concurrently Cosmopack Asia, from 14th
to 16th November. The former will feature the most innovative beauty branded products dedicated to retail and
professional distribution channels while the latter will bring together the main global leaders of the supply chain,
including ingredients, machinery and equipment, packaging, contract manufacturing and private label.

CoSMopRof CBe ASeAN
This second edition of the show promises
to be even bigger and bolder than its
debut edition last year which welcomed
8216 visitors from 46 countries and
regions and 500 exhibitors and brands.
The more spacious venue this year is
the Queen Sirikit National Convention
Centre (QSNCC) in Bangkok with
convenient access right in the middle of
the city centre with a larger exhibition
space of 17,000 square metres. More
than 1,000 exhibitors and brands are
expected in the Thai capital, showing
a growth rate of almost 50% while an
expected number of seven country and This percentage is expected to increase THAILANd: AN IdEAL vENUE
group pavilions will showcase companies in the coming months, thanks to support Thailand has been chosen as the
from core beauty destinations Korea from governments and trade associations ASEAN venue for several reasons:
and China, as well as many others. To inspiring enthusiastic participation it is leading the growth in the beauty
date, international reactions have been and new business opportunities. This and personal care market in south-east
overwhelmingly positive, and 42% of the global industry overview will attract Asia, thanks to government investments,
local exhibition area has already been over 12,000 attendees. While buyers both in infrastructure and support
sold to non-local brands and suppliers. from the ASEAN region will represents, for the local supply chain.
above all, Thailand, Indonesia, Malaysia, Thai companies, strongly linked to
Philippines, Vietnam, Singapore local traditions and culture, play a
and India. Thanks to the successful key role in the region, the segment
Cosmoprof-signature Buyer Programme, representing 25% of the total cosmetics
exhibitors and qualified buyers offer in the ASEAN area. Consumer
will be able to connect easily, while behaviour in the region is also evolving,
the Match & Meet platform will help with the continuing ageing of the
them find the right peers and schedule Asian population, resulting in more
meetings while on the show floor. consistency in the purchase of skin

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