Page 13 - Export Magazine
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EVENTS




            care and beauty products and online                                         Prestige Beauty will focus on premium
            information is influencing a more                                           international OEM/ODM companies,
            conscious approach to their beauty                                          offering the benefits of exclusive,
            routine. E-commerce is also changing                                        all-inclusive programmes, both
            the market and b the end of 2023                                            on-site and online, as well as
            analysts predict that 20.7% of total                                        proposing special promotions.
            revenue from the beauty sector will be                                      Cosmotalks will resent the most
            generated through online sales.                                             influential trend agencies and market
                                                                                        research analysts sharing their
            SpeCIAL AReAS AND INITIATIVeS AT      authentic culture of Thai beauty.     experience, sparking inspiration and
            CoSMopRof CBe ASeAN                   Beauty Tech will feature the most     new ideas for stakeholders.
            Special areas at the show will be     innovative digital solutions for the retail   CosmoOnStage will host lie shows,
            designed to highlight the most        sector, including both cutting-edge   demo sessions and competitions for
            influential segments and launches.    devices and apps encompassing         hair, beauty salon and nail experts and
            Beauty Made in Thailand will be       AI-powered diagnostics and            operators. New in 2023 is the inaugural
            dedicated to the Thai beauty industry   AI-enabled product demonstrations.  edition of World Massage Meeting:
            and aims to attract international visitors   Medical Beauty will be dedicated to   Embracing East and West, focusing
            media and industry experts, allowing   professionals in beauty salons and spas.  on massage, a traditional element
            them to understand the segment’s      Zoom on Beauty is dedicated           of Thai culture as well as one
            value and identity, and experience    to brand-new companies and            of the most requested beauty
            Thailand through the famous and       first-time exhibitors, while          treatments worldwide.

            CoSMopRof ASIA
            The show returns to Hong Kong for its 26th edition, hosting
            the industry’s key players. More than 2,000 exhibitors
            will be attending, and over 60,000 visitors are expected.
            The exhibition area, of 100,000 sqm, at the Hong Kong
            Convention & Exhibition Centre will be home to the leading
            beauty brands and the most innovative suppliers in the Asia
            Pacific region with close to 90% of stand space already having
            been sold or reserved. The international character of the
            show can be seen from the more than 20 group and country
            pavilions, including Australia, France, Germany, Israel, Japan,
            Korea, Poland, Singapore, Spain, Switzerland, Thailand, Turkey
            and the USA which have already confirmed their presence.
            Quality networking will be at the heart of the show with   consumers. Special attention will be given to excellence in
            the Buyer Programme, the show’s exclusive Match & Meet   beauty, with the Cosmoprof & Cosmopack Asia Awards, a
            platform facilitating contacts and connections.          project curated by Beautystreams. This initiative will celebrate
                                                                     the best proposals presented by exhibitors, thus rewarding
            SpeCIAL AReAS AND INITIATIVeS                            research and development in formulation, packaging,
            The special area will include the Prestige Packaging OEM/  sustainable approach, storytelling and value proposition,
            ODM hosting premium companies presenting innovative      Special visibility will be provided to finalists, and the winners
            packaging solutions and manufacturing technologies and   will be announced during the exhibition. Overview of current
            Beauty Tech, specifically dedicated t he retail sector and   trends will be given by CosmoTrends, showcasing innovative
            brands interested in new and innovative ways to connect to   launches presented by exhibitors on the show floor.
                                                                     CosmoTalks will host global leaders of the cosmetics industry
                                                                     to share business cases, trends forecasts and market analysis;
                                                                     CosmoOnStage will host live show and demo sessions,
                                                                     putting innovative products, techniques and fresh treatments
                                                                     to rigorous tests.  Finally, CosmoLab, a project powered by
                                                                     Cosmopack Asia, is an interactive installation and multisensory
                                                                     experience developed by OPAL in collaboration with HKSCC
                                                                     and IFF, which will be built to demonstrate how Clean Beauty
                                                                     can drive consumer behaviour towards a better lifestyle.



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