Page 13 - Export Magazine
P. 13
EVENTS
care and beauty products and online Prestige Beauty will focus on premium
information is influencing a more international OEM/ODM companies,
conscious approach to their beauty offering the benefits of exclusive,
routine. E-commerce is also changing all-inclusive programmes, both
the market and b the end of 2023 on-site and online, as well as
analysts predict that 20.7% of total proposing special promotions.
revenue from the beauty sector will be Cosmotalks will resent the most
generated through online sales. influential trend agencies and market
research analysts sharing their
SpeCIAL AReAS AND INITIATIVeS AT authentic culture of Thai beauty. experience, sparking inspiration and
CoSMopRof CBe ASeAN Beauty Tech will feature the most new ideas for stakeholders.
Special areas at the show will be innovative digital solutions for the retail CosmoOnStage will host lie shows,
designed to highlight the most sector, including both cutting-edge demo sessions and competitions for
influential segments and launches. devices and apps encompassing hair, beauty salon and nail experts and
Beauty Made in Thailand will be AI-powered diagnostics and operators. New in 2023 is the inaugural
dedicated to the Thai beauty industry AI-enabled product demonstrations. edition of World Massage Meeting:
and aims to attract international visitors Medical Beauty will be dedicated to Embracing East and West, focusing
media and industry experts, allowing professionals in beauty salons and spas. on massage, a traditional element
them to understand the segment’s Zoom on Beauty is dedicated of Thai culture as well as one
value and identity, and experience to brand-new companies and of the most requested beauty
Thailand through the famous and first-time exhibitors, while treatments worldwide.
CoSMopRof ASIA
The show returns to Hong Kong for its 26th edition, hosting
the industry’s key players. More than 2,000 exhibitors
will be attending, and over 60,000 visitors are expected.
The exhibition area, of 100,000 sqm, at the Hong Kong
Convention & Exhibition Centre will be home to the leading
beauty brands and the most innovative suppliers in the Asia
Pacific region with close to 90% of stand space already having
been sold or reserved. The international character of the
show can be seen from the more than 20 group and country
pavilions, including Australia, France, Germany, Israel, Japan,
Korea, Poland, Singapore, Spain, Switzerland, Thailand, Turkey
and the USA which have already confirmed their presence.
Quality networking will be at the heart of the show with consumers. Special attention will be given to excellence in
the Buyer Programme, the show’s exclusive Match & Meet beauty, with the Cosmoprof & Cosmopack Asia Awards, a
platform facilitating contacts and connections. project curated by Beautystreams. This initiative will celebrate
the best proposals presented by exhibitors, thus rewarding
SpeCIAL AReAS AND INITIATIVeS research and development in formulation, packaging,
The special area will include the Prestige Packaging OEM/ sustainable approach, storytelling and value proposition,
ODM hosting premium companies presenting innovative Special visibility will be provided to finalists, and the winners
packaging solutions and manufacturing technologies and will be announced during the exhibition. Overview of current
Beauty Tech, specifically dedicated t he retail sector and trends will be given by CosmoTrends, showcasing innovative
brands interested in new and innovative ways to connect to launches presented by exhibitors on the show floor.
CosmoTalks will host global leaders of the cosmetics industry
to share business cases, trends forecasts and market analysis;
CosmoOnStage will host live show and demo sessions,
putting innovative products, techniques and fresh treatments
to rigorous tests. Finally, CosmoLab, a project powered by
Cosmopack Asia, is an interactive installation and multisensory
experience developed by OPAL in collaboration with HKSCC
and IFF, which will be built to demonstrate how Clean Beauty
can drive consumer behaviour towards a better lifestyle.
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