Page 24 - Export Magazine

INTER VIEW

ITeLy hAIRfAShIoN

A TRuSTeD pARTNeR foR The

AMeRICAN MARKeT AND BeyoND

A strong commitment to push
the bounderies of innovation

results. Since our establishment, we In fact, we are proud to announce that
have remained dedicated to continuous our products are certified by Vegan
improvement and have expanded our OK, an organization that verifies
presence globally, including the United both the production processes and
States, where we have been present individual products for their adherence
since 1989. to vegan and sustainable practices.
This certification is a testament to our
EM: That’s impressive. We understand dedication to providing hairstylists and
that ITELY Hairfashion is undergoing a consumers with haircare products that are
revitalization of its product lines with not only effective but also aligned with
significant investments in both product their ethical choices. By choosing Vegan
quality and performance. Could you OK, we are ensuring that our products
tell us more about these initiatives and are free from animal-derived ingredients
how ITELY Hairfashion is prioritizing and have been produced using methods
environmental sustainability? that minimize harm to the environment.
FI: Certainly. As part of our commitment
to continuous improvement, ITELY EM: That’s commendable.
Hairfashion is investing heavily in the Moving forward, what new strategies
enhancement of our product lines. We or initiatives does ITELY Hairfashion
are focused on developing formulas have in place to further expand
that not only deliver exceptional ùits presence and market share
results but also adhere to stringent in the American market?
environmental standards. FI: Thank you. As we look to the
We have undertaken extensive research future, ITELY Hairfashion is dedicated
to identify and source raw materials that to implementing a new distribution
are as eco-friendly as possible. strategy in the United States.

Export MagazinE MEt
FRANCESCO IOPPOLO,
Export DirEctor,
itELY HairfasHion

EXPORT MAGAZINE: Good morning Mr.
Ioppolo, could you tell us a bit about
ITELY Hairfashion and its history?
FRANCESCO IOPPOLO: ITELY
Hairfashion was founded in Italy in 1987
with a mission to provide hairstylists
with the highest quality, cutting-edge
products that deliver exceptional

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