Page 25 - Export Magazine

INTER VIEW

that our products remain relevant and are reliable, cutting-edge, and respectful
sought after in the American haircare of the environment. With ITELY
market. In summary, ITELY Hairfashion is Hairfashion, hairstylists can embrace
embarking on a new distribution strategy their artistry and transform their clients’
that embraces innovative methods, hair into vibrant, healthy works of art.
while also prioritizing the essential Our message to hairstylists is that we
role of hairstylists. Through targeted understand the challenges they face
marketing, comprehensive training and are committed to providing them
programs, and an unwavering dedication with the tools they need to succeed.
to understanding the industry’s evolving Through our continuous product
landscape, we are confident in our development and collaborations with
ability to strengthen our presence in the industry influencers, we aim to inspire
United States and continue delivering creativity and empower hairstylists to
We understand the evolving landscape exceptional products and support to push the boundaries of their craft.
of the haircare industry and recognize hairstylists and consumers. To consumers, we want to emphasize
the importance of adapting to changing that ITELY Hairfashion is a brand they
consumer behaviors. Our focus is on can trust to deliver exceptional haircare
exploring new avenues for product experiences. We prioritize the health
distribution, leveraging digital platforms and integrity of their hair, offering a wide
and e-commerce to make our products range of shades that cater to diverse hair
easily accessible to hairstylists and types and ethnicities. Our commitment
consumers alike. By embracing to sustainability means that they can feel
these emerging channels, we aim to good about the choices they make when
enhance convenience and provide using our products. In conclusion, ITELY
a seamless shopping experience. Hairfashion’s rich history, dedication to
Furthermore, we are committed quality, sustainability, and innovative
to supporting hairstylists through spirit positions us as a brand that
comprehensive marketing and hairstylists and consumers can rely on.
training strategies. We believe that Whether in the salon or at home, our
the fundamental work of hairstylists products are designed to elevate the
is invaluable, and it is our mission to haircare experience, allowing hairstylists
provide them with the necessary tools to create stunning transformations and
and knowledge to excel in their craft. EM: Impressive plans. ITELY consumers to embrace their unique
Through targeted marketing campaigns Hairfashion’s vision for the future style. As we continue our journey in
and educational programs, we aim to is exciting. Could you summarize the American market and beyond,
empower hairstylists with the expertise it and the message you would like we remain committed to pushing the
and confidence to achieve exceptional to convey to hairstylists and boundaries of innovation, prioritizing
results using ITELY Hairfashion products. consumers in the United States? sustainability, and partnering with
At the core of our strategy is a deep FI: ITELY Hairfashion’s vision for the hairstylists and consumers to achieve
understanding of the hairstyling future is to continue revolutionizing exceptional haircare results.
profession and the importance of the haircare industry by providing Claudia Stagno
building strong relationships with hairstylists with the highest quality,
hairstylists. By listening to their environmentally conscious products that
feedback, understanding their needs, enable them to unleash their creativity
and collaborating closely with them, we and achieve stunning results for their
can continue to innovate and develop clients. We are committed to pushing
products that meet their expectations the boundaries of innovation, always
and enable them to deliver outstanding striving for excellence and sustainability.
services to their clients. As part of our To hairstylists and consumers in the
commitment to staying ahead of market United States, we want to convey that
trends, we constantly monitor consumer ITELY Hairfashion is not just a brand
demands and preferences. This enables but a trusted partner. We are here
us to develop innovative solutions that to support hairstylists’ professional
address evolving needs and ensure journeys, offering them products that

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