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EVENTS

CoSMoPRoF WoRLDWIDE 2024

The 55 edition of the world’s most important event
th
confirmed as a unique platform for the sector

Over 3,000 exhibitors from sixty-nine The international appeal of the event FoREIgN STAKEHoLDERS
different countries came to Bologna was confirmed by the participation AND NEW DATES
for the 55th edition of Cosmoprof of 30 national pavilions, with The collaboration with the Ministry
Worldwide, showing an increase of newcomers Estonia, Norway, Pacific for Foreign Affairs and International
4% compared to last year. European Islands, Palestine and Singapore. Cooperation and with ITA - Italian
companies account for 58% of the Nearly 250,000 attendees thronged Trade Agency boosted the presence
exhibitors, compared to 42% of the pavilions of the Bologna event, of delegations with the most important
companies from outside Europe. confirming it as a unique platform importers, distributors and retailers from
The percentage of new exhibitors for the sector and an incomparable all over the world, involving more than
compared to last year was particularly development driver for an industry 70 international offices. Thanks to this
important, accounting for with 35% which, according to market analyses support, top buyers from 113 countries
of the total, showing once again how by EUROMONITOR INTERNATIONAL, were hosted. This is an extraordinary
important Cosmoprof Worldwide on a global level will exceed a value result which meets the needs of an
Bologna is as a strategic showcase for of $670 billion by the end of the year, industry which is one of the flagships
brands that are looking for with an annual average growth of the Italian economy and which
global visibility for the first time. of 9% expected for the next 4 years. deserves proper recognition.

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