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C OMP AN y
THE HoRTo
A perfect combination of science and nature
In the heart of Maad, a tribute to the wisdom handed down
from one generation to the next, takes shape in the new
line for the well-being of the scalp and hair: “The Horto”.
The everlasting values of simplicity,
authenticity and respect for nature
merge in this line inspired by grandma’s
kitchen garden, where the flavours
and aromas of childhood are
blended with the lessons of life
shared under the sun and the moon.
Why “The Horto”? The answer is in the
numbers and in the facts that surround
us. The problems linked to the scalp
are increasing, driving the demand
for specific products and services
in the salon. The hairdresser, similar
to the pharmacist, has become an
essential reference for the market.
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Market research shows an increase of 15% in the use of
products for the care of the scalp by 2027, while factors such
as pollution, stress and haircare habits directly influence our
skin. Climate change is not extraneous to these issues: it has
an impact on the circadian rhythms of the body and on the
health of our hair. Exposure to the summer sun can cause
hair loss, underscoring the importance of suitable protection.
However, hair loss should be followed by a regrowth in
proportion to the length of the cut, the sign of a state of
health. And this is where “The Horto” comes in.
The four product lines – PEPINO VERDE, GRANNy REMEDy,
GINGER TEA and BLACK SHEEP – deal with the different
problems of the skin accurately and gently.
From the prevention of ageing of the hair follicle to the
reduction of oily and dry dandruff, via a refreshing
and sebum-regulating effect, each line is developed
to meet the specific needs of your scalp and your hair.
At the centre of The Horto treatments are essential oils
which can be added in adequate proportions to any other
product of the line to obtain a greater beneficial effect.
This combination of science and nature allows further
personalizing the hair care routine, offering a made-to-
measure treatment for the specific needs of each client.
That’s not all. Each line is accompanied by an extra
treatment, a touch of luxury for the beauty routine.
The pre-treatment mud “Muddy” and the moisturizing
mask “Mint Cake” are combined with the main lines
to offer a complete cure, from the roots to the ends.
you can follow this unique and special journey towards
the well-being and beauty on the social media channels
and on the website, a precious source of inspiration, with
tips and updates on the latest new “The Horto” products.
www.exportmagazine.net