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INTER VIEW

A STRATEgIC ALLIANCE

MADE IN ITALy: SILVIo MoRA

AND INTERCoSMETICS MILANo

INTERVIEW WITH STEFANo DIoNISI,
PRESIDENT oF IEMME-INTERCoSMETICS MILANo

which has to its advantage an invaluable view. We do not think that this will
specialization matured over a number be a very complicated job, thanks
of decades. It is a company whose to our experience, our method, our
expertise at the level of colouring is people, the spirit of the personnel
clearly superior, including with respect and motivated also thanks to the team
to most of competitors, as it has building activities we plan to strengthen
developed colour as its core business, relations, the work group, from whom
proving that it has in-depth knowledge we get suggestions and also, when
all round, both at the level of research needed, the right push. I think that one
and experimentation. Colouring is of the tasks of a good entrepreneur is to
done not only in the form of cream, motivate their collaborators who, on the
but also in gel and oil. This last strength of the work in a team, will be
formulation is particularly difficult to able to express themselves best,
do, yet Silvio Mora has succeeded in making significant contributions.
identifying and solving all the problems With my son, who is 31 and has worked
that the professional can encounter with me for 10 years, joining us, a breath
in their work, with the consequent of fresh air, young in age and in spirit,
satisfaction of the consumer. has arrived. On the other hand, in
From an entrepreneurial point of view, me they find balance, tranquillity
for years I wondered whether it was and certainties. The intention is to

STEFANo DIoNISI better to equip ourselves internally, transfer these values into the new
implementing R & D on colour to reach company as well, while fully respecting
the results achieved over the years the specific identities of each one.
EXPORT MAGAZINE: The acquisition by Silvio Mora, but I thought it was If it is confirmed that Silvio Mora will
by Intercosmetics Milano of Silvio more advantageous to undertake a continue to carry on its specialization
Mora has been official for some time partnership. We thus kept Silvio Mora in colour, it is also true that all its
now. What are the strategic reasons in our sights for quite some time, affectionate clients can find in Iemme
for this acquisition? until the time came for everyone to the chance to move in other directions,
STEFANo DIoNISI: At strategic level, concretise the sale. This transaction coming into contact with other types
the move to acquire Silvio Mora was represents the missing part to grow of product. I am convinced that in this
to bring a long-established company, quickly and with quality. way there will also be great benefits for
specialized in colour, which had gained the private label part: it will have further
quality, technologies and specialization EM: What will be the added drive towards Research, innovation,
in the sector over time, into the Group. value on your side? market trends and marketing.
Our company Iemme had reached an SD: The added value we will be giving is This synergy, in my opinion,
important point of development of in the drive towards modernity and the will be successful and I do not see
very many products for professionals; contemporary. We want to give any conflict between the two parts.
it was our firm intention to develop the Silvio Mora the same drive of growth On the one hand the Research will
colour category in the same way and that we have given to Iemme in the be developed as best as possible
with the same mentality. We had the past 2 or 3 years, above all from the and on the other Marketing and
opportunity to take over this company, marketing and commercial points of the Commercial department.

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