Page 60 - EM Export Magazine Perfumery edition

REPORT

key nationalities

indentified in

2025 GTR market

value research

RECENT RESEARCH By LEADING TRAVEL

RETAIL RESEARCH AGENCy M1ND-SET

IDENTIFIES THE LEADING 20 NATIONALITIES

The research compares 2022 traffic and theoretical For the purpose of this specific analysis, Chinese
market value to the forecasts for 2025, drawing on travellers have been omitted, due partly to the fact
current average spend per shopper by nationality, that 2022 data is not representative for China. m1nd-
the percentage of travellers who shop – the ‘purchase set CEO and owner Peter Mohn explained: “The GTR
rate’ by nationality and actual 2022 traffic, as well industry has traditionally placed huge emphasis
as the forecast traffic for 2025. The traffic data and on Chinese travellers, particularly in the years
forecasts are compiled in m1nd-set’s bespoke data immediately prior to the pandemic, at the expense
tool Business 1ntelligence Service (B1S) in partnership of the other leading and high potential nationalities.
with IATA, which are the most comprehensive traffic We must not repeat this error as we rebuild the
forecasts available, according to m1nd-set. business. We need to diversify our efforts to ensure
we are more resistant in the face of other potential
challenges, brought on by future geopolitical
dynamics and unplanned circumstances.
“For this reason, Mohn continued, “and the fact that
2022 was not a typical year in terms of international
travel for the Chinese we have chosen to focus this
analysis on all other nationalities that demonstrate
the highest potential in terms of market value in
2025.” The research reveals little change among the
leading markets for international traffic between
2022 and 2025, as the US, UK, Germany and France
remain the top four in the rankings for international
departures by nationality, while Spain will fall to sixth
position, yielding its fifth place to India in 2025. The
US remains in number one position with passengers

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