Page 19 - EM - EXPORT MAGAZINE PERFUMERY EDITION

INTERVIEW

ASTRA

MAKE-UP

EXPORT MAGAZINE: How many countries are you the area appears in your lines and in the respect
present in today? of sustainability?
SIMONE SETTIMI: At the moment we are present in SS: We always proudly emphasize that we are an
over 50 countries and we aim to reach, over the next Umbrian team. Precisely this immersion in the green
three years, an international share of 25-30% of the heart of Italy and the strong bond we have with the
turnover. We are proud of the consolidation with our local area is concretized in our products, in particular
long-established clients and we expect a conspicuous in the two natural lines: Astra Pure Beauty and Astra
numerical growth in the countries and in the percentage Skin, characterized by formulations with up to 90% of
of the global turnover of the brand. ingredients of natural origin.
None of our products has secondary packaging in
EM: Astra Make-Up is a company that is strongly order to reduce the wastage of paper and cardboard
linked to its roots in Umbria. How does the bond and to shorten the production supply chain.
with the family and traditions represent a strong
point for international positioning? EM: Which international fairs will you be attending
SS: The same family approach that is taken in the in 2024?
company is also applied to our clients and suppliers, SS: In the first quarter of 2024 we consolidated our
who are real partners for us. presence at Cosmoprof Worldwide Bologna, where we
We have always believed in the importance of presented two important new products: the extension
establishing solid and lasting relations, on an of the Zen Routine line with three new references which
international scene where more and more brands are join the priming line and a new line of creamy lipsticks,
becoming parts of multinational groups, and letting Lip Creamynal, in ten vibrant and intense shades.
our origins transpire. We are also focusing on pushing internationally, with
meetings in Miami, a reference for the Latin American
EM: The strong bond with Umbria is also translated market, and in Hong Kong and then Dubai and
concretely in your products. Can you explain how Istanbul.
Claudia Stagno
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