Page 28 - EM - EXPORT MAGAZINE PERFUMERY EDITION
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LAUNCH
The campaign
Shot by Lachlan Bailey and starring
Irina Shayk and Jon Kortajarena on
a private yacht in Miami, the setting
is as sexy as it is sophisticated. The
two stars are confident, strong and
glamorous, with a chemistry that is
palpable. The campaign embodies
all the luxury, sensuality and sense
of escape evoked by the fragrances.
The captivating narrative video, shot
by Minka Farthing-Kohl, reveals the
dynamic between the couple, at once
effortless and charged, dynamic and
playful. Every detail, from the dazzling
stars and opulent yacht to the striking
fashion and shimmering city lights
underscores the power and joy of living
each moment to the fullest.
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