Page 31 - EM - EXPORT MAGAZINE PERFUMERY EDITION
P. 31
COMPANY
SLIM RECHARGEABLE JAR AND ESSENTIAL
In pursuit of sustainable innovation, Lumson
INTO THE COSMOS, offers Slim Rechargeable Jar and Essential.
THE LIPSTICK COLOR Slim Rechargeable Jar is a refillable 50ml glass
COLLECTION jar with a minimal design and sustainable
A creative attitude combined with footprint. Many features make it a functional
profound know-how makes it possible yet eco-friendly solution: the glass jar can
for the company to come up with also be made in PCR GLASS (25%), while the
solutions that have a constantly mono-material cover is designed to facilitate
different look to them, in line with recycling once the product is finished and to
current trends. An example can prevent visual aesthetic defects. But that’s not all.
be seen in the reinterpretation of The theme of sustainability is further reinforced
some standard lipsticks that have by the refillable solution, embracing the concepts
been modified and adorned with the of Re-Think (packaging is reconceptualized with
wonders of the cosmos. “Into The an emphasis on eco-friendly design.), Re-Gen (a
Cosmos” invites you on a journey into ‘second life’ is given to the glass jar), and Re-Act (the
space, a world partly known and partly consumer is an active part of the recycling process).
unexplored, but always able to amaze ESSENTIAL is the new aluminum collection
and create wonder and marvel. The consisting of 4 atmospheric bottles in 50 - 75 - 100 -
collection is embellished with shades 150ml sizes, which can be paired with cream pumps
of color reminiscent of the Milky Way: (in higher dosages) and sprays. Perfect for a wide
from deep glittery hues similar to those range of both luxury and masstige products (skincare,
of the midnight sky to cosmic sand body, hair, and sun care) thanks to the use of aluminum
that comes alive in both color and to that makes it versatile and sustainable. It’s versatile because it can be
the touch. Instead, other lipsticks are customized with different decorations and effects (thanks to the offset
characterized by silver finishes that printing technique, up to 6 colors can be used) and sustainable because
evoke lunar rocks and extremely bright, aluminum is a lightweight and infinitely recyclable material. Essential can
fluorescent colors reminiscent of a also be made in 100% PCR Aluminum. For a 360° result, the bottle can be
supernova explosion. combined with dispensing systems in PP / PCR PP / ALUMINUM OVERSHELL.
These solutions promise to meet market demands with their functionality,
aesthetic appeal, and environmentally conscious design.