Page 12 - EXPORT MAGAZINE

INTER VIEW

ITELy HAIRfASHIoN

A constant commitment to innovation and quality.

New game-changers just launched to fit market needs

for Itely Hairfashion as it confirms our beauty and hair care sector.
commitment to sustainability and animal We are working on targeted
welfare. Being VEGAN OK means that expansion strategies for these regions,
our products have been evaluated and understanding the specific needs
recognized as vegan-friendly, meaning and preferences of local consumers.
they contain no animal-derived We want to bring our expertise and
ingredients and have not been tested Italian style to the Eastern world, thus
on animals at any stage of the contributing to shaping trends and
production process. It’s a confirmation customer expectations in these areas.
of our commitment to providing
responsible and environmentally EM: In terms of product
friendly beauty solutions. launches, what’s new within
Itely Hairfashion in 2023?
EM: It’s certainly an important step Cf: AQUARELy is a permanent hair
toward sustainability and social color line that provides full coverage
responsibility. How do you anticipate of gray hair and long-lasting color. Its
this certification will influence advanced formula is enriched with
the beauty industry and your natural and sustainable ingredients
customer base? that protect and nourish the hair during
Cf: The VEGAN OK certification is a the coloring process. Additionally,
response to the growing demands AQUARELy is free from animal-derived
of consumers seeking ethical and ingredients and has not been tested
sustainable products. We believe on animals, making it suitable for those
it will allow us to reach new market seeking vegan products. It is an ideal
segments and meet the expectations choice for hairstylists and clients who
of customers looking for cruelty-free desire high-quality coloring without
products. Furthermore, it will strengthen compromising on sustainability.
the trust of our customers in the fact that
EXPORT MAGAZINE: welcome, Mrs. we are making a difference in terms of EM: The second product we’ve heard
Chiara fusaro. It’s a pleasure to sustainability and animal welfare in the about is Magic water, which seems to
have you again with us on Export beauty industry in addition to an ethic have been a great success. Could you
Magazine. As always, let’s start effort towards the entire World. tell us more about this product and
with the latest news about Itely why it’s attracting so much attention?
Hairfashion. we heard that in 2023, EM: Very interesting. Now, we’d also Cf: Certainly, Magic Water is truly
you obtained a very important like to discuss your outlook for the a revolutionary product.
certification from the Italian certifying future. Itely Hairfashion has a long It is an instant conditioning and
body VEgAN oK. Could you tell history of international expansion, laminating treatment that has garnered
us more about this significant and it seems you have your sights set significant interest since its launch.
recognition and what it means for on the Middle and far East. Could you Magic Water is formulated to repair
your company? give us an idea of how you plan to and protect damaged hair, making it
CHIARA fuSARo: Thank you, it’s a develop your presence in this region? stronger, shinier, and easier to manage.
pleasure to be here again. yes, we are Cf: Certainly. We are looking with Its lightweight formula acts instantly
extremely proud to have obtained great interest at the Middle and Far without weighing down the hair. It has
the VEGAN OK certification in 2023. East countries, which represent a become a huge success among beauty
This certification is a significant step continuously growing market in the professionals and clients because it

10 www.exportmagazine.net