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C OMP AN y

A NEw LooK foR VITAEL HAIR

PRofESSIoNAL

The brand by Vitalfarco Hair Cosmetics

celebrates its tenth birthday!

the salon and at home. This is the look! In early 2023, a major process
promise of Vitael Hair Professional, of restyling and rebranding started
the brand created in Vitalfarco to bring the Vitael image more into
laboratories in 2013 which line with the commercial offer and the
this year celebrates its target of reference: bright colours, pop
tenth birthday! imagery, a brand accessible to everyone
To celebrate this with the Vitalfarco professional quality
important goal and renewed attention to sustainability.
Technologically and the successes The formulations follow the green
advanced formulations achieved, the orientation of Vitalfarco, adding
and raw materials of high professional new natural ingredients, active
quality to offer reliable, versatile hair care brand has ingredients of plant origin and
and safe professional products in treated itself to a new 100% vegan-friendly compositions.

For the time being, the restyling
operation has concerned the technical
lines (Vitael Hair Color, Vitael Hair
Bleach and Vitael Developer) and in
2024 will also be extended to the hair
care lines (Vitael Damaged Hair, Dry
Hair, Colored Hair), treatment lines
(Vitael Hair Loss, Dandruff, Sebum),
and the styling products.
The technical Vitael Hair Professional
products that will be available
in the new packaging and with
renewed formulations from
September 2023 include:

Vitael Hair Color, an extraordinary
range of shades, enriched by further
new nuances, for shiny, intense,
stable and lasting colour result. In
a new vegan and dermatologically Dulcemin™, a glycoprotein extracted Dermatologically tested, it lightens
tested formulation, Vitael Hair Color from almonds and the plant analogue up to 7 tones, in the total respect
guarantees total coverage of grey of collagen, acts as a conditioner and of the hair fibre. It is enriched
hair, respecting the structure of nourishment protecting the hair during with organic Argan oil, that
the hair. Thanks to the patented chemical treatment and prevents can give extraordinary softness,
Liposystem Complex (PHOSPHOLIPIDS irritation. suppleness and shine to the hair.
+ PANTHENOL), it can prevent The new stand-up and resealable
dehydration and fragility, having an Vitael Hair Bleach: a rapid and packaging is 100% recyclable.
emollient, strengthening and protective compact bleaching powder, suitable
action. The innovative active ingredient for all techniques of application. Vitael, feel at the salon!

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