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EVENTS

BEAuTyEuRASIA

ATTRACTED gREAT INTEREST

wITH 19,799 VISIToRS fRoM

128 CouNTRIES

The 18th International Cosmetics, Beauty and
Hairdressing fair - BeautyEurasia, was held at the

Istanbul Expo Center between 15 - 17 June 2023

BeautyEurasia, where the representatives of the
cosmetics and personal care sectors meet, attracted
great attention from visitors and participants.
BeautyEurasia, increased the number of visitors by 14%
compared to last year and hosted a total of 19,799 visitors
from 128 countries, 27% of which were international.
The participation rate of foreign visitors to
the fair increased by 10% compared to last year.

care products, hair products. Emphasizing that cosmetics
care products, exports increased in all product groups
packaging and except hair removal products in the first
labeling machines, quarter, Mehmedova said, “While Türkiye
wig-eyebrow-lash, stood out as an important production
epilation devices. country in cosmetics, demand for
Reviewing this additional supply also increased. We see
year’s performance that Türkiye increased exports in general
of the exhibition, and above most of the sector’s average
BeautyEurasia hosted participants from BeautyEurasia Event Director Filiz when we look at the first quarter of 2023.
many countries, including a total of Mehmedova, conveyed her thoughts: In the light of these developments, in
454 domestic and foreign companies, “BeautyEurasia, which has a mission this sector, whose exports increased
mainly from countries such as Russia, beyond providing a basis for new by 27.1 percent in the first quarter of
France, Bulgaria, Greece, India, Italy, partnerships and export opportunities, 2023 compared to the same period
Switzerland, Ukraine, Japan and continued to draw the roadmap of the of 2022 and rose to $652.3 million,
China. The fair not only contributed sector this year as well.” Hosting new BeautyEurasia created new business,
to the creation of new business and export opportunities, BeautyEurasia partnership and export opportunities for
cooperation opportunities for exhibitors has received a great deal of attention Türkiye with its strong regional network.
and visitors; but also hosted the most and demand this year, especially from As Türkiye’s only cosmetics fair for
key product groups of the industry such overseas. At the fair stands where hair, 18 years, we are happy to contribute
as personal care products, perfumes and make-up, nail, epilation and personal to the development of the sector
deodorants, hairdressing equipment, care trends and business tips were and the economy with BeautyEurasia,
color cosmetics, cleaning and hygiene shared, participants and visitors were which was attended by 19,799 visitors
products, baby hygiene products, nail also informed about techniques and from 128 countries this year.”

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