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INTER VIEW

mY.pUre

the greenest line ever designed by mY.orGANIcS,

with up to 98% natural origin ingredients

and completely vegan

My.ORGANICS has always been an bottles are made from GREEN PE: a
environmentally conscious company, plant-based polyethylene (PE) derived
ensuring that the My.PURE line is 100% from sugar cane processing, and are
green, even in terms of packaging. All 100% recyclable.

My.PURE is the innovative hair care Science in the Service of Nature: LACTIL® is an effective moisturizing and
product line created in alignment with Innovative Formulas respecting hydro-regulating compound whose
the green philosophy of My.ORGANICS, the environment main components, Sodium Lactate and
a company that has always based My.PURE not only focuses on Sodium PCA, are powerful hydrating
all its products on high quality and sustainability but also on high-quality agents. Combined with glycine, urea,
sustainability of raw materials. The line and carefully selected raw materials. and niacinamide, they form the LACTIL®
is AIAB “BIO ECO” certified, confirming The entire line leverages the power of two blend, perfect for combating dryness
it as a biological cosmetic produced innovative natural complexes to achieve and providing softness to the hair.
within a fully organic production chain. maximum effectiveness. Luminescine To complete the formulation,
All products are formulated to be is the first natural active complex a synergy of natural active ingredients
completely vegan, with up to 98% based on plant photoluminescence. is included, such as flaxseed for
natural origin ingredients, utilizing The technology is based on Mullein hydration, witch hazel with anti-
the groundbreaking technologies flowers that absorb UV radiation and inflammatory properties, emollient
of LUMINESCINE and LACTIL® re-emit it as visible light, making hair calendula, vitamin-rich sunflower,
blend to provide unparalleled more radiant, shiny, and healthy while hydrating and remineralizing aloe, and
softness and shine to the hair. protecting it from sun damage. finally, lavender for a gentle fragrance.

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