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C OMP AN y
eLIXIr
SopHIStIcAtIoN meetS
SUStAINAbILItY IN tHIS NeW
coSmetIcS pAcKAGING SoLUtIoN
An innovative lightweight dropper bottle
from the Stoelzle Glass Group
Elixir represents a remarkable evolution high-quality glass packaging for the
in packaging design. By reinventing spirits, pharmaceuticals, perfumery
their standard serum bottle, Stoelzle & cosmetics and food & beverage
has achieved a significant reduction markets for over 200myears.
in weight. At only 53 grams, Elixir is Stoelzle covers all areas from
32% lighter than its predecessor, which product development, production
weighed 78 grams, meaning 32% and decoration to the delivery of
less environmental impact compared closures, Stoelzle Masnières Parfumerie
to the standard 30ml serum bottle, manufactures premium perfume and
thanks to a reduced raw material cosmetic glass packaging specializing
consumption. Despite a reduction in in luxurious perfume flacons. With great
glass weight, Elixir ensures optimal focus on sustainability and eco-friendly
mechanical strength while minimising measures, Stoelzle Masnières actively
environmental impact through a works to increase the PCR rate in glass,
reduction in CO emissions in particular. currently at 11.6%. Through continuous
2
The classical cylindrical shape of Elixir efforts to innovate and create a range
seamlessly integrated as an alternative of environmental impact measurement
to existing cylindrical designs currently tools, Stoelzle Masnières ensures a
on the market. Thanks to Stoelzle’s LCA (Life Cycle Assessment) of glass
Two years after the launch of Le One-Stop-Shop approach, Elixir and décor while keeping its focus
Perpétuel, a lightweight refillable jar, can be customised in- house and is on premium, highest quality glass.
Stoelzle launches Elixir, an innovative compatible with various dispensers.
addition to its Masnières standard To complement Elixir, Stoelzle offers an
collection for cosmetics and a is array of matching closures that ensure
the recent launch by Stoelzle precise dosage and effortless handling;
and a significant step forward in various dispensers such as spray, pumps
its commitment to sustainability. and pipettes, and more are compatible
This lightweight glass bottle dedicated with this new dropper bottle,
to cosmetic products, especially available in high quality materials.
serums and foundations, not only With 3 in-house decoration facilities,
is sophisticated in appearance but Stoelzle offers over 20 decoration
prioritises sustainability and practicality, techniques, from spraying and printing
combining the aesthetic and functional to frosting and sustainable powdering
benefits of glass with a reduced carbon methods that can be applied on the
footprint. With this launch, Stoelzle aligns Elixir bottle. The Stoelzle Glass Group
itself with the growing desire of cosmetic is a family-run company with six
brands to adopt more environmentally European and one US production
friendly packaging solutions. plants which has been producing
54 www.exportmagazine.net