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EVENTS

At Go INterNAtIoNAL, tHe trADe

FAIr oF SerVIceS to reLAUNcH

eXport IS bAcK IN mILAN

the participation of Italian companies in insurance companies, international legal
international trade fairs. “Go International” firms, export consultants, platforms for
is the platform where the solutions international e-commerce (Alibaba.com,
necessary for new global opportunities Ama Marketplace) promotion agencies
can be found, at a time when international of foreign countries, Italian Chambers of
geo-economic instability is an element Commerce abroad and many others.
of criticality for many businesses. Go International will host a wide program
Updates and news for the fourth Collaboration and sharing experiences of conferences on specific themes, more
“Go International”, the trade fair of have made the event a success, opening than 40, with the participation of some
services for export scheduled to be up the path for the international growth experts on the international markets, to
held in Milan on 25 and 26 September; of SMEs. In addition to the national grant the Italian companies the necessary
after the excellent result of last year institutions dedicated to promoting Italian instruments to be competitive within
Go International returns to the Allianz goods and services (ICE Agenzia, Sace, the international business scenario.
MiCo Fiera Milano Congressi. Go Simest, ADM, Customs Agency, Promos),
International is organized by Aice, the 140 exhibitors will be present at Allianz
Italian Association for Foreign Trade MiCo Fiera Milano Congressi on 25
(Confcommercio) which represents and 26 September: banks, temporary
companies with import and export export managers, international logistics
activities, and by Trade Events, a company operators, expediters, conformity
specialized in organizing trade fairs and certification companies, export credit

tHe DAtA: AN UNcertAIN treND For eXport. export has dropped to Germany, which has always been Italy’s
DIVerSIFY tHe mArKet AreAS to INcreASe tHe FLoWS first partner. It is necessary to work to increase the flows of export
In 2023, Italy, while recording a commercial surplus of euro 34.5 towards other European areas sensitive to the Italian offers of
million (in 2022 the trade balance was negative, especially due products and services and where the government is carrying
to the inflation on the prices of energy and raw materials), has on some initiatives, such as the Balkans, the United Kingdom
had a performance in export which is essentially in line with and Central Eastern Europe. In parallel, it will be important to
the previous year. Last year, Italy exported foods for euro 626.2 concentrate to improve sales towards the most promising non-
billion with a growth of 1.3% (data from Istat, Italian Institute EU markets - India, Saudi Arabia, United Arab Emirates, Vietnam,
for Statistics) and +5.3% in value, but with a -5.1% in volume, Thailand – which are offering interesting signals for Italian goods,
confirming that the quantity of goods exported has decreased. and to improve the trade balance with China (today negative
The uncertain trend seems to be continuing in 2024: Istat for Italy by about euro 15 billion) focusing on services and
estimates a reduction of export, in the first quarter, of 1.1%. products that follow the new changes in purchasing habits of the
If we consider the month of March, the downturn in export Chinese consumer. The data of non-EU export of April confirm
on an annual basis is of 8.9% in monetary terms and 10.3% this orientation with an increase of 3.4%. Hence the need for
in volume, with the most significant contraction in the EU a more selective approach to foreign markets which is based
markets (-12.3%). The most penalized sectors have been on the diversification of end and procurement markets, on the
metallurgy (-19.3%), machinery and equipment (-10.3%), regionalization of trade, on a more attentive management of the
chemicals (-12.5%) i.e. the sectors which traditionally were the global value chains and an increasingly better connection with
most performing in the Italian economic system. In particular, Italian transport and logistics.

“We are satisfied with the positive response from companies and exhibitors who chose Go International to expand their
network. During Go International on 25-26 September 2024, two new thematic trade fairs for Export will be previewed, to
be held at the same time as Go International 2025. Go International is confirmed as the main event in Italy for everything
concerning the internationalization of business.”
Nicolò Costanzo, CEO, Trade Events

50 www.exportmagazine.net