Page 144 - EM EXPORT MAGAZINE PERFUMERY EDITION

EVENTS

COSMOPROF CBE

ASEAN BANGKOK

THE BEAUTY INDUSTRY IN SOUTHEAST

ASIA JUST KEEPS ON GROWING

Held from 13 to 15 June 2024 at the Queen A NEtWORKING HUB million sq.k. ASEAN countries can take
Sirikit National Convention Centre in FOR tOP BUYERS advantage of free trade agreements with
the Thai capital, Cosmoprof CbE ASEAN The Cosmoprof exclusive buyer China, India, Japan, South Korea, Australia,
showed extremely positive results. The Programme hosted 337 buyers from New Zealand and Hong Kong. Thailand
exhibition saw 16,636 stakeholders from Thailand, ASEAN countries, Asia hosts the highest number of local
59 countries and regions, a growth rate Pacific, Europe and the Middle East in manufacturers in the region, mostly OEM/
of +26% compared to 2023. International bangkok, providing a crucial initiative ODM and serves as a primary supplier
visitor numbers also increased by 28%, that promoted meaningful connections of beauty products to China, South
with significant increases from key Asian between exhibitors and esteemed Korea and Japan. Many international
markets such as China, the Philippines, buyers. As many as 45% came from brands have chosen the country as their
South Korea, India and Japan, confirming outside Thailand. Operators and brands production centre, thanks to investments
the growing prestige and recognition of scheduled tailor-made b2b meetings offered by the Thai government, with easy
Cosmoprof CbE ASEAN as the leading thanks to the Match & Meet platform, access to high quality ingredients and
event for discovering new trends and thus maximizing their presence on the raw materials and lower costs compared
product launches in ASEAN countries show floor and sharing comments and to neighbouring countries. The ASEAN
and beyond. During the event, over 1,500 know-how on the local industry. region is expected to remain among the
companies and brands from 18 countries world’s fastest-growing regions in the
and regions, including 4 country pavilions tHE ASEAN REGION next decade. Cosmoprof CbE ASEAN
from China, Italy, South Korea and AS A GROWING MARKEt looks forward to welcoming visitors and

Thailand, presented their latest products ASEAN is a political and economic union exhibitors back to bangkok in 2025 for the
at the Queen Sirikit National Convention of ten states in Southeast Asia, including fourth edition of the show, again at the
Centre in bangkok, providing importers, Thailand. It represents a population of Queen Sirikit Convention Centre, from 25
retailers, distributors, brand companies over 600 million over a land area of 4.5 to 27 June 2025.
and professionals an overview of all
the beauty sectors, from ingredients to
branded finished products. Educational tRENDS ON tHE SHOW FlOOR
sessions and insights on the main trends Cosmoprof CbE ASEAN 2024 recorded an impressive growth across the
were highly appreciated, together with the exhibition offering, providing an overview of the main trends and categories,
World Spa & Well-being Congress 2024. guiding the development of beauty in the ASEAN region. Spotlights on
CosmoTalks and Cosmo Onstage demos medical beauty and beauty supplements pointed towards the main trends
were held on the show floor. International of the ASEAN region, while special initiatives showcased the finest offerings
experts outlined the main challenges and among exhibitors along with Made in Thailand cosmetics and Thai Premium
opportunities in the ever-evolving beauty brands. The holistic approach to beauty and local traditions are also playing
market, sharing their thoughts with over a key role in the perception and approach of both domestic and international
500 stakeholders. consumers. The great variety of products and services on the show floor
and the presence of key players in the industry played an important role in
138 offering rich and performing experience to 2024 exhibitors.