Page 150 - EM EXPORT MAGAZINE PERFUMERY EDITION

INTERVIEW

HENOTO

A LEADING INTERNATIONAL GENERAL CONTRACTOR

EM: What are the main services that over the world. Thanks to this approach,
have made HENOtO an outstanding Henoto can anticipate market trends,
player at international level? providing a service of high quality and
lG: Henoto has become established as an helping our clients reach their objectives on
outstanding player at international level an international scale.
thanks to a range of complete and integrated
services. Creative design, the planning EM: How are you structured at
and creation of fair installations, logistics international level?
management, assembly and disassembly, LG: Henoto is present at international level
as well as the creation of personalized with production sites and offices not only in
events and pop-ups on a global scale, as Europe but also in the United Arab Emirates,
well as creations of stores and customized in Saudi Arabia, in Mexico, in the United
furnishings of every type stand out among States of America, in China and in India (the
the main services. This ability to offer attached map shows the official offices and
personalized and turnkey solutions has Henoto’s partners). The Henoto offices have
INTERVIEW WITH allowed Henoto to compete successfully on a team made up of a commercial manager,
a building manager, assembly teams, a
international markets.
LUCA GRIGGIO, CEO, project manager, technicians and designers.
HENOTO WORLDWIDE EM: Are you specialized in any sectors of The local installers, who collaborate with us
goods in particular? as official partners, guarantee the quality
lG: Yes, in the world of exhibitions, Henoto and the efficiency of our projects using our
EXPORT MAGAZINE: Can you outline the is specialized in a number of sectors in patented tools.
identity of HENOtO for us? When was the world of trade fairs, including beauty,
the company founded and what was the health & wellness, interior design, ICT, EM: think global, act local. Do you agree
main element that led it its foundation? nautical, industry, building, agriculture, with this slogan? Is it thanks to a tailor-
lUCA GRIGGIO: Henoto was founded with packaging, medical and pharmaceutical, made service that your dedicated teams
the ambition of becoming an international automotive and sustainability. We also are able to satisfy your clientele in the
point of reference in the sector of trade fair want to clarify that we are partners of many geographical areas where you operate?
installations. Its creation is the result of a clients in the creation of pop-ups, stores lG: Absolutely, yes, we fully agree with the
strategic project which brought together and customized furnishing at international slogan of “Think global, act local”. This
various specialized companies, purchased level. Our strategy includes an in-depth approach is at the centre of our operative
over the years by Bologna Fiere, with the analysis of the most important sectors philosophy. HENOTO firmly believes in the
aim of offering integrated or made-top- and trade fairs at international level. This importance of having a global vision of the
measure solutions for events and exhibitions lets us develop targeted web marketing market, but at the same time in adapting
on a global scale. The idea underlying its campaigns which allow us to reach various its strategies and services to the local
creation was that of capitalizing on the local clients on the global market. In addition, specificities of each geographical area where
competences and resources to compete at we are constantly monitoring the various we operate. Thanks to a tailor-made service,
international level, guaranteeing quality and markets to be able to propose personalized our dedicated teams can understand in
innovation in the services offered. and innovative solutions to our clients all depth the specific requirements of each

144