Page 151 - EM EXPORT MAGAZINE PERFUMERY EDITION

INTERVIEW

client and each local market. This allows Sustainability is not only an obligations, but to remain competitive and to anticipate
us to offer made-to-measure solutions, a strategic choice which guides every design the market trend, offering our clients
perfectly in line with the cultural, commercial and operative decision. Furthermore, highly advanced solutions which efficiently
and logistic expectations of each region. HENOTO undertakes to promote a “shared meet their requirements. Ultimately, our
Operating in different geographical areas, vision of the future,” where innovation capacity to innovate is fundamental to
from the European continent to the United and tradition meet to create sustainable, adapt traditional systems and materials
States, from China to the United Arab functional and high quality solutions. to the new challenges of the global market,
Emirates, we can combine our international This approach allows highlighting Italian keeping high standards of quality and fully
experience with a localized approach which design in a global context, at the same satisfying the expectations of our clients.
gives value to the peculiarities of each time keeping a strong commitment to the
market. Our flexible operating model and protection of the environment. EM: In addition to your business
the presence of highly qualified local teams With constant attention to sustainable as a contractor, does HENOtO also
allow us to provide a personalized service, practices and a proactive approach in the offer other services to the company
keeping at the same time high standards search for new solutions, HENOTO confirms branches you address?
of quality and innovation that make us its will to be a responsible and innovative lG: Yes, HENOTO offers a wide range of
stand out at global level. This allows us to leader in the sector, always oriented services in addition to the traditional
meet the needs of our clients efficiently and towards a greener and more sustainable contractor activities. The company works
punctually, independently of their location. future. in different sectors, including Temporary
Structures, Contract, Retail and Sport
Technologies, providing customized and
innovative solutions which meet the
specific requirements of each sector.
With the adoption of the extended
company, HENOTO can offer complete
control over all the operative phases of
the contracts.
This model integrates a supply chain of
its own and the use of 4.0 technologies,
allowing keeping widespread and constant
control over every phase of the process,
EM: How important is it for a general EM: How much of this depends on the from design to production and final
contractor like HENOtO to carry on will and capacity to innovate traditional installation. Furthermore, thanks to our
every possible initiative concerning systems and materials? consolidated experience and a global
sustainability and the environment? lG: The ability to meet the needs of our network of 20 offices in Europe, the USA,
lG: For HENOTO, sustainability and respect clients depends to a great extent on our China, the United Arab Emirates, we are
for the environment are fundamental and will and ability to innovate constantly both able to manage complex projects in any
strategic values. The company undertakes in the systems and the materials used. part of the world, guaranteeing high
to integrate sustainable solutions in For HENOTO, innovation is not only a standards of quality and competence.
every project, adopting a responsible and choice, but a strategic necessity that guides In 2023, the Group preached a turnover
innovative approach in all the operative every aspect of our work. We have adopted of over euro 100 million, in the sector of
phases. This commitment is translated a proactive approach to innovation, installation alone, with this figure growing
into the use of recyclable materials in the integrating advanced technologies and 4.0 compared to previous years, and managed
reduction of energy consumption and in the production systems to improve efficiency, more than 200 events at worldwide level.
implementation of advanced technologies reduce the environmental impact and These results prove the commitment of
of 4.0 industry. Every project by HENOTO, offer increasingly customized solutions. HENOTO not only in providing contractor’s
which ranges from exhibition installations Innovating also means exploring new solutions, but also in supporting its
to temporary structures, from retail materials that are sustainable, recoverable clients with complete services which go
spaces to sports technologies, is conceived and recyclable, without compromising from design to final creation, always
to minimize the environmental impact, quality and functionality. guaranteeing the maximum efficiency and
actively contributing to saving our planet. This commitment to innovation allows us quality in every project.
Claudia Stagno
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