Page 156 - EM EXPORT MAGAZINE PERFUMERY EDITION

EVENTS

MAKEUP IN...

PARIS

WHEN BEAUTY SHONE IN THE FRENCH CAPITAL

Held as usual in the Carrousel du Louvre,
in the heart of the Ville Lumière, MakeUp
in Paris this year really let beauty shine
in the French capital! The two days – 29
and 30 May – were the occasion for the
international beauty community to have
a new immersive experience in trends
and innovations.
A huge number of visitors, almost five
thousand, came to MakeUp in Paris to
explore the beauty world.
The theme of the 2024 edition was
Science and beauty, highlighting the
crucial importance of this alliance in
meeting the needs of consumers and
in the sustainable evolution of the
beauty industry. The event was a total
immersion in innovation for skincare
and make-up, where visitors could
explore this topic through the new
products presented by exhibitors and
the very inspiring programme of talks,
workshops and animations.
The Consortium of The Value of beauty,
founded by IFF, beiersdorf, Kiko Milano,
Ancorotti Cosmetics, Givaudan and
L’Oréal, was once again present for an
exclusive Keynote, which explored the
ambitions of the alliance concerning
the impact of beauty and personal care
on the economy, society and wellbeing,
thus meeting the mission of The Value
of beauty aiming to raise awareness on
the positive impact of the industry in
Europe.

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