Page 52 - EM EXPORT MAGAZINE PERFUMERY EDITION

COMPANY

BALESTRA

ORO ROSA, A TRIBUTE TO THE ETERNAL CITY

It was in 1959 that Renato balestra founded his
fashion house, simply called balestra, in the Italian
capital, Rome. Considered the “painter of fashion”, he
used his artistic spirit to create a synergy with Italian
haute couture, which he profoundly transformed
over the years. A decade later, he was famous for
his signature ”Embroidery Painting”, based on the
original use of materials and actual painting on
fabrics of all kinds. His mastery of transparencies,
through innovation and freedom of expression,
spoke to modern, strong and sensual women. Under
the management of the founder’s daughters, Fabiana
and Federica Balestra, and his granddaughter Sofia
bertolli balestra, the maison inaugurated a new
phase. The creative team of young designers was
selected to give rise to a new poetic and narration,
capable of taking the brand into the future, while
respecting the heritage of the past. Freedom and
creative force – the real soul of the fashion and
style of balestra – today come into a wider vision This fragrance is also dedicated to a refined and
of inclusion and empowerment, coherent with the sensual woman, the woman who is naturally
cosmopolitan nature of our increasingly global and attracted to the timeless designs of balestra.
interconnected life. Its top notes are bergamot, Ginger, Mandarin and
Pear. The middle notes are gloriously floral, with
Oro Rosa Tuberose, Jasmine and Rose. The base notes are
The new feminine fragrance from balestra is a beguiling and refined, with Pralines, Cashmeran,
tribute to the Eternal City and its timeless beauty, Vanilla Cedar, Vanilla and Amber. The bottle is slim
which has also inspired the balestra fashion house and classic, reminiscent of Rome’s architecture, and
since its inception. made of transparent glass to show the pink jus of
Oro Rosa. The square cap sits firmly on the top of
Dedicated to a sensual the bottle, again reminiscent of Roman art and with
a golden neck, confirming the preciousness of this
olfactory creation. The box has two shades of pink,
woman, the new fragrance the main one acting as the backdrop to an artistic

golden swirl, with the second shade of pink in a band
returns to the city where across the box with the name of the perfume and
below it, the signature of Renato balestra against a
the Balestra story started black background. The sum of the parts is elegant,
timeless and sensual, exactly like this fragrance.

46