Page 86 - EM EXPORT MAGAZINE PERFUMERY EDITION

INTERVIEW

RANCE1795.COM

RANCE1795.COM

to open up to the market of Artistic Perfumery. Thanks Travel Retail is without any doubt an excellent
to the Web and the increasingly growing international vehicle which is not only commercial, but also of
mobility, these markets have now matured a new taste brand awareness. This is why we take great efforts
and are looking for Maisons such as Rancé1795. in the creation of our “display units,” the customized
RANCÉ1795 display units in key airports such as
EM: Are you developing market retail and what is your Singapore Changi. In 2025 we will be launching an
strategy to increase your presence in this channel? exclusive Travel Set conceived specifically for this
GR: We have had a consolidated presence in Travel segment: stay tuned!
retail for main years, especially in the Far East and we
continue to expand this channel in the medium term. EM: How important is communication for a brand
like yours, which targets an attentive and educated
consumer?
GR: We could say that in a historical and “niche”
brand like ours, communication is as important as the
creativity of the collections, our creations are told in
terms not only of history, but of “stories”, curiosities,
fascination: in a word, storytelling. With the launch of
our new website which should arrive at the same time
as the TFWA, we are ready to open up to communication
modelled on an increasingly global audience: with our
unique tradition, and our contemporary excellence.
Claudia Stagno
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