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INTER VIEW

proposal and that
MILAN: gLAMouR of Parlux, that of the
EvENT wITH PARLuX most original and
“THE cREATIvITy of THE creative hairstyle.
BARBIE STyLE HAIRSTyLINg The “Barbie Style
AwARdEd AT THE BARBIE Talent Contest” turned
STyLETALENT coNTEST” out to be not only
During the recent Milano Fashion a simple Milanaise
Week, Sunday September 24th, at the appointment during
Diaz space in the heart of the Milan’s MFW but became
downtown, Parlux, leader company a real youth socio-
in the hairstyling industry, chose and by the famous iconic doll Barbie. cultural experience to face some social
awarded the winners of the new contest This event, created by Gabriella issues such as the female identity and
devoted to young talents in the fashion Chiarappa, journalist and fashion gender equality. The hair designers on
design and in the hairdressing inspired manager, was sponsored by “Regione competition appreciated all different
Lombardia” and by the technical features of
“Camera Nazionale the Parlux hairdryers,
Giovani Fashion in particular: power,
Designer” and hosted lightweight, perfect
an experts’ jury who balance and some
evaluated many fashion exclusive technological
proposals and creative, devices such as the Air
original hairstyles Ionizer Tech, the HFS
devoted to the Barbie (Hair Free System),
universe, realized by the Anti-Bacterial
eight selected fashion treatment – nowadays,
designers all indispensable
and hairstylists. characteristics of
Two the awards given, the tools devoted
that of the jury, who to hairdressers using
chose the best outfit them every day.

PARLuX SuPPoRTS woMEN
vIcTIMS of vIoLENcE
The world leader in the hairdryer
industry, supports the projects
of the Milanaise association cAdMI
in the shelter for abused women
Parlux decided to support the next
projects of a Milanaise association
throught a volontary donation.. The cooperation agreement of the association says: “anger is not enough, a real help is
also foresees communication campaigns to promote the useful to be able to help” and CADMI focuses all their efforts
association activity on the Parlux social networks. In addition, and commitment in this direction”. The House of Reception
the Parlux website will soon host a whole section devoted for Abused Women is the first anti-violence center founded
to the CADMI cooperation with a link to the page “support” in Italy in 1986, a place of listening and reception for women
just for fundraising. “We are very glad to start a cooperation victims of physical, psychological, sexual, economic or stalking
with the association CADMI and hope to contribute at this violence. Since then it has supported over 36 thousand
important mission in an efficient way as we share the project women in their journey out of violence, offering hospitality
100%” , said Ms. Elisa Parodi, Parlux’s Board member. in “shelter homes”, secret address homes for women in
We know very well the CADMI daily task in the area; the danger of their lives, legal advice, psychological support and
communication campaign that is going to start soon aims to art therapy. Not only that, for women’s full autonomy, the
help many abused women. Nowadays in Italy there are still association also offers support in the professional area, to
many aggression cases almost every day; as one of the slogan allow them to enter or re-enter the world of work.

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