Page 17 - EM - Export Magazine Perfumery Edition

COMPANY

ASTRA and the corps de ballet of X FACTOR 2023 with a team

of professionals led by Daniele Batella, Global Senior
Makeup Artist, working with contestants and the
creative direction to perfect the looks that will exalt
MAKE-UP to giving them further interpretative strength for
the performances of the contestants, contributing
unforgettable moments on stage.
This year’s payoff will be BEAUTY IS THERAPY: make-
up becomes the therapy to feel happy and to lift
yourself up to be best version of yourself. The new
Astra Make-Up products deal with this theme in
various aspects: the joy of taking care of yourself with
formulas that respect the skin but also colour and light
to feel special. Astra Make-Up, as well as putting all
its fantastic range products, which go from skincare
to prime the face to foundations to perfect the
complexion and all the powders, pencils, eyeliners,
mascaras and lipsticks to create wow looks, at the
disposal of the X FACTOR production, has also created
the COLOR THERAPY make-up collection, which
highlights an all-over radiance and sophisticated
radiance thanks to formulas for fluid highlighters and
eye shadows, to layer, blend in and dose with a wide
variety of techniques and instruments.

COLOR THERAPY,
THE NEW COLLECTION

Color Therapy is the collection that transforms the ritual of make-
translated into the motto “Be You”. Precisely for its up application into a journey to discover the deepest self. A liquid
values, for the third year running, Astra, thanks to eyeshadow and a highlighter that assert themselves as instruments of
Brand Solutions, a department of Sky Media, and transformation, catalysts of radiance. In Color Therapy, light has a role of
Fremantle, confirms its role as Official Partner of X transformation in revealing the deepest expression of the self, creating
Factor, the Sky Original show produced by Fremantle surprising reflections. Creativity and science merge, opening doors for
which has been back with the auditions from 14 curious minds who seek the encounter between surgical precision and
September every Thursday at 9.15 p.m. on Sky and artistic skill. There are two products in the line: CHROMO THERAPY
in streaming on NOW. The brand shares with the TV Liquid Eyeshadow (in 6 shades) is the liquid eyeshadow inspired by the
programme a universe of important values such as shiny surfaces of an alien laboratory, with a texture capable of creating
diversity and inclusiveness, breaking down every multidimensional and iridescent effects, perfect for giving the eyelid
aesthetic, cultural and social difference. highlights from outer space or for enhancing eyeshadows previously
This year, Astra Make-Up will be incorporated from applied. Chromo Therapy allows using light to reveal the art of beauty.
as early as the backstage in the Audition episodes LIGHT THERAPY (in 5 nuances) is the liquid highlighter than can channel
with a make-up station positioned in the waiting wellbeing from exposure to the light with a unique formula that melts
zone of the contestants, at their disposal for a small perfectly with the skin, giving a radiant and ethereal radiance. Applied to
last touch up before they perform. Again during the the key zones of the face, such as cheekbones, cupid’s bow and the bridge
Auditions, the Astra make-up artist will refresh the of the nose, it exalts their structure, sculpting them in celestial highlights.
make-up of Dargen at the judges’ table between one It contains a blend of humectants that provide a pleasant emollient
performance and another. sensation. Its structure midway between a gel and a cream makes it super
For the Live Shows, which will begin on 26 October, easy to apply and blend in.
this year again Astra will be alongside the contestants

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