Page 22 - EM - Export Magazine Perfumery Edition

INTERVIEW

ICEBERg

FRAgRANCES

JAMES LONG REVEALS THE ICEBERg

UNIVERSE TO US, WHERE FRAgRANCES

INTERPRET THE SPIRIT OF THE BRAND IN FULL

James Long is a versatile artist, who for seven years has been interpreting the ICEBERG style, faithful
to the character that the Gerani family has successfully expressed over time.

As eccentric as only an Englishman can be, curious like all those who love to travel and discover new
worlds, elegant and balanced for his innate sense of beauty and elegance, James Long has brought to
the Italian fashion house a unique and recognizable touch, in his highly appreciated catwalk shows
and in the perfume creations, the licence of which is managed by Give Back Beauty, Milano.

INTERVIEW WITH
JAMES LONG, ICEBERG

CREATIVE DIRECTOR

EXPORT MAGAZINE: Mr Long, is this your first time
at Cannes?
JAMES LONG: Yes, I wanted to come and support the
fragrance launches, because we’ve been working really
hard on them, and show my commitment.

EM: You have been ICEBERG Creative Director for 7
years. How have you interpreted the iconic Italian
fashion brand during this period of time?
JL: It was always about not doing it too quickly, being
respectful, because the brand is still owned by the Gerani
family. I had to become part of the family. I started doing
the men’s show and then they offered me the women’s
show and then we brought all of the elements together,
especially the perfume, so now everything ICEBERG
passes through me, and Paolo Gerani had always said

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