Page 42 - EM - Export Magazine Perfumery Edition

LAUNCH

DAMANA
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gROUPE gM ANNOUNCES A RELAUNCH

OF ITS’ DAMANA AMENITY LINE
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The sun and the garrigue, the bastide villages surrounded by
lavender fields stretching as far as the eye can see, the strident
chirping of the cicadas... It is because he fell under the spell of
the Mediterranean region and the fruits of its land, especially its
olives, that Laurent Marchand, president of Groupe GM, market
leader in hotel amenity products, was motivated to create and
provide amenities that respect and reproduce the generosity
of nature. 20 years ago, in 2003, the first DAMANA® line, Earth
& Sun, was launched. DAMANA Earth & Sun line was then
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followed by DAMANA Néroli, and DAMANA Organic Bath Line.
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Simplicity, authenticity and joy have been at the heart of what
DAMANA does best from the very beginning. The range has
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strived to continuously reinvent itself throughout its history,
adhering to the core principles of the brand and maintaining
a level of richness and luxury in every iteration of the range. In
support of its Care About Earth program, Groupe GM, the world’s
leading player in the hotel amenity industry, is relaunching its The line also features 30g bath salts with relaxing jasmine
DAMANA hotel lines, with an emphasis on sustainability. extracts, and bars of gentle olive soap in 20g, 40g, and 80g sizes,
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all certified RSPO and housed FSC carboard boxes. In a bid to
help protect natural resources such as water, DAMANA Earth
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& Sun now offers a range of solid cosmetic products including a
body wash, shampoo, conditioning shampoo, and conditioner.
This solid range is 100% plastic-free thanks to FSC-certified
cardboard packaging. DAMANA Earth & Sun cleansing gel, body
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& hair gel, conditioner, and hand & body lotion can now be found
in an Ecopump format. Ecopump are large-capacity dispensers,
available in 300ml. The 300ml dispensers is in 100% recycled
plastic. Several secure wall bracket options are available in
combination with the Ecopump in a single, double, or triple
DAMANA® Earth and Sun format made of stainless steel, chrome-plated brass or ABS
The Mediterranean harbours the essence of the DAMANA plastic and can be fixed to the wall with screws or double-sided
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Earth and Sun line. Inspired by traditional methods, DAMANA tape. The Ecosource airless dispenser, certified European and
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Earth and Sun is a range of products enriched with different Scandinavian Ecolabel (Nordic Swan label), is the first cosmetic
herbal extracts and a subtle perfume with natural aromatic dispenser with guaranteed preservative-free formulas, as gentle
sunny floral heart and a woody base scent, rejoicing in the on the skin as they are on the environment. Its 375ml sterile
earth and the sun for the well-being of all. DAMANA Earth and pouches, containing only 10g of plastic, offer a combination of
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Sun formulas are vegan-certified, GMO-free, gluten-free, and quality, ecology and safety and are available in cleansing gel
contain up to 98% natural origin ingredients. The DAMANA and hair and body gel for the DAMANA Earth & Sun range.
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Earth and Sun line features a cleansing gel, body & hair gel, Finally, the DAMANA Earth & Sun cleansing gel, body & hair
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body lotion, conditioning shampoo and conditioner all in 40ml gel, conditioner, and body lotion now come in a new innovative
bottles made from 100% recycled materials. refillable and traceable eco-friendly dispenser, the Ecofill.

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