Page 37 - EM - Export Magazine Perfumery Edition

R R E E P P O O R R T T

Shiseido Taiwan has implemented AI technology to examine
customers’ skin and recommend suitable skincare products,
building trust and loyalty among younger consumers.
Japan Medical, a Japanese health and personal care chain, also
uses AI technology to assist customers in selecting health and
beauty products. Brands entering this market may benefit from
a similar innovative approach.

The demand for male beauty products is also on the rise,
presenting exciting opportunities for brands.
Consumers in Taiwan favour products like cushion compacts,
face masks, anti-aging solutions, and whitening products.
The emerging “skinification” trend means products across all
segments containing skincare-inspired ingredients are also
gaining attention.

Local brands in Taiwan are striving for better positioning in
segments like dermo-cosmetics, selective care, and professional
care/spas. Retailers like Cosmed and Watsons are competing in
the health and personal care sector. Popular categories among
local operators include anti-ageing products, organic items, and
complementary care with an aesthetic focus.
Some operators incorporate French formulations or ingredients
to expand their product range. Cosmed has broadened its
services to attract an ageing population, but it faces challenges
such as a shortage of pharmacists and high labour costs.
New entrants into this sector may encounter similar issues.
As more consumers become digitally savvy and e-commerce
continues to grow, adopting an omnichannel approach is
Fragrance is also benefiting from rising trends, with growing recommended for brands to stay competitive.
demand for scents in daily products such as room sprays, hand The implementation of the Cosmetic Hygiene and Safety Act
wash, bath oil, and hair mists. and5 restrictions on animal testing in 2019 are important
Neutral and woody scents are sought after, emphasising the considerations for brands entering the Taiwanese market.
importance of differentiation for brands entering this market. Partnering with experts familiar with these regulations is
Leveraging technological advances is vital, especially as both essential for success. In conclusion, the dynamic and diverse
older and younger consumers increasingly buy products online. Asian market, coupled with consumer openness to new
Brands like Shiseido Taiwan have set themselves apart by products, presents exciting expansion opportunities.
successfully using technology to enhance the retail experience However, a thorough understanding of the landscape and
with digital elements and encourage consumer interaction and adherence to local regulations are crucial for thriving in this
social media sharing. competitive market in Asia.

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please contact us on info@ilbc.co.uk or visit our website at www.ilbc.co.uk