Page 22 - Export Magazine

C OMP AN y
egoLINe. THe BeAuTy ANd
KINdNeSS LINe By ALTeR ego ITALy
egoLINe cHRomego
FOR LUMINOUS
COLOUR THAT LASTS.
People use hair
colour as a form
of expression
or to emphasise
the features
that make
them unique,
as well as
covering
white hair.
Wash after wash,
the colour or its reflections will fade,
the colour will lose its intensity.
ChromEgo stands as a solution
for maintaining colour and
vibrancy between salon visits.
A boasts of a precious active
ingredient, Veneto Walnuts,
a powerful antioxidant active
ingredients, capable of reviving
colour by reducing colour fade.
COLOR CARE Protection of colour.
ANTI ORANGE Neutralizing action
on unwanted orange highlights.
ANTI RED Fights unwanted
red highlights.
SILVER MAINTAIN Anti-yellow action.
Alter Ego Italy is the professional hair care brand that
has been developed for and is dedicated to the contemporary
woman, perfectly balanced between sophistication,
elegance and attention to sustainability and personal care.
The products are in perfect harmony with the philosophy
of Beauty & Kindness, which translates into a perfect combination
of efficacy and gentleness, performance and sustainability.
Based on innovative and sustainable Bio Hyperfermentation,
these treatments are gentle, with locally sourced ingredients,
zero waste and biodegradable fragrances, to meet
specific needs of the scalp, hair length and colour,
always respecting the philosophy of Beauty & Kindness.
egoLINe cuRego egoLINe ScALPego
FOR ALL TO RE-ESTABLISH THE
SPECIFIC LENGTH BALANCE OF THE
REQUIREMENTS SKIN MICROBIOTA
AND TEXTURES AND PROMOTE
CureEgo was THE EXCHANGE
born as a PROCESSES
response to new BETWEEN
natural beauty SCALP AND
standards, as well HAIR. Sensitivity,
as new habits and dandruff, excess
lifestyle needs, sebum, are all
which inspired conditions caused
us to create increasingly specific, highly by inflammation
innovative and customised solutions. generated by an imbalance in the skin
formulated with fermented Rice Water, microbiota. ScalpEgo addresses this
rich in antioxidants, amino acids and need with specific, targeted solutions:
proteins, which acts on the lengths fermented oats offer a balancing
keeping hair healthy and shiny over time. and calming effect and line specific
CURLy For curly and wavy hair, active ingredients to ensure adequate
to reduce frizz. support for every scalp need.
FILLER Provides body and radiance ENERGIZING Vitalizing for scalp
to dehydrated and dull hair. and fragile hair subject to hair loss.
VOLUME For fine, flat hair BALANCING With outstanding
lacking volume. balancing properties, it removes excess
HyDRADAy Helps preserve sebum and/or dandruff from the scalp.
the correct hydrolipid film CALMING For a soothing sensation of
following frequent washing. relief and well-being on the scalp.
SILK OIL silk effect for unruly DENSIFYING To thicken fine hair,
and frizzy hair. leaving it strong and manageable.
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