Page 24 - Export Magazine

EVENTS

THe 25 ANNIVeRSARy of SALóN
TH

LooK ATTRAcTS moRe THAN

42,000 TRAde PRofeSSIoNALS

Three enjoyable days of business and trade fair activities

made and the large cast of trade
professionals who participated in
them. Among the different forums,
activities and meetings scheduled,
the programme brought together
more than 5,000 trade professionals
who learned and trained at the 15th
Aesthetics Congress, Business Meeting,
Signature Massages and Masterclasses
in Micropigmentation courtesy
of Dora Marcano and Eurotouch.
In addition, these professionals
have been able to enjoy Effervescene,
UPP the Show and experience
the Naylimpion nail competition,
as well as learn about innovations
at Speaker Corner, Look Focus
and the Barber Ring.
In addition to these activities, the
International Buyers Programme,
organised by Stanpa in collaboration
with Salón Look and ICEX, resulted
A total of 42,151 trade professionals This is according to the fair’s director, in nearly 200 business meetings in
were able to spend three enjoyable Julia González, who said, “This has been the Incoming Mission of International
days at Salón Look, The International a truly special event for us and we hope Buyers and Distributors of Cosmetics
Image and Integral Aesthetics to celebrate another 25 years, and many and Perfumery Products, comprising
Exhibition. This time, the fair welcomed more, as the most important business a delegation of eleven international
participants from more than 250 platform for this sector in our country. distribution companies from six
companies representing more than That’s why we will continue working countries in the Eastern European
500 brands from 17 different countries, to make this the best-rounded fair, region and 40 Spanish perfumery and
such as Germany, Argentina, Belgium, both in terms of exhibitors and brands cosmetics manufacturing companies.
Brazil, China, Colombia, South Korea, and in the programme of activities.” The crowning moment of the
France, Italy, Ireland, Liechtenstein, During the Salón Look, participants 25 anniversary of Salón Look came
th
Pakistan, Poland, Portugal, Romania benefited from a high-quality during the Figaro Awards when
and Switzerland, who shared and commercial environment conducive to David Siero from Salón Siëro was
learned about new developments within generating new business opportunities named Spanish hairdresser of the year.
the universe of image and integral and presentations of innovative
aesthetics, appliances, hairdressing, products, devices and formulas to
barbering, cosmetics, makeup and nails. continue growing in this sector. The dates of the 2024 edition of Salón Look
The results as regards the professional Likewise, the programme of activities have already been announced. It will be held
business were seen as positive that accompanied the fair saw extensive at IFEMA MADRID from 18 to 20 October
at the end of the fair. support, reinforcing the great efforts

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