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EVENTS

explore, the event again cemented its position as the region’s in attendees from the Asia Pacific region and 28% from both
biggest and globally significant industry trade show by the Americas and the GCC. International participation across
increasing visitor numbers by over 23% on the previous year, all show sectors has proven fruitful for exhibitors from around
welcoming over 65,000 people across the event. the world, with those keen to enter the regional market as a
key driver. Beautyworld Middle East included pavilions from
France, Italy, Brazil, China, Japan, Korea, Turkiye, the UK,
the USA and other countries showcasing fragrances,
cosmetics and skin care, beauty tech, personal are and
hygiene, hair, nail and packaging products and services.
This international growth highlights the GCC region’s pivotal
role in driving the global beauty and personal care market.

INcReASINg INTeRNATIoNAL ATTeNdANce
The growth in international participation from both visitors
and exhibitors highlights the GCC region as a significant
growth driver in the global beauty and wellbeing industry
with the MEA’s beauty and personal are market projected to
reach $47 billion by 2027 according to McKinsey & Company,
and the region continuing to attract growing interest from key
industry players around the world. There was a 33% increase

Quintessence

Quintessence, featured at
Beautyworld Middle East 2023,
unfolded as a captivating
journey into the world
of high-end perfumery.
This exclusive segment focused
solely on the olfactory artistry
of luxury fragrances. Perfume
experts and artisans, local and
international brands were on
hand to guide visitors through
an immersive exploration
of rare and exquisite scents.
The Signature Scent competition,
unique to Beautyworld Middle East, reflects the global recognition of the fragrance sector’s growth.
There was a strong participation from top international fragrance houses, including CFF, Cosmo International
Fragrances, CPL Aromas and more. Other show highlights included PrestigePack, a glimpse into exclusive
beauty innovations, the Next in Beauty Conference bringing fresh thinking, new insights and advanced business
strategies and the transformative potential of Artificial Intelligence (AI) as a tool for the beauty industry.
As each year, Beautyworld Middle East 2023 promised an unparalleled opportunity for professional
growth, product discovery and business expansion in the beauty industry’s dynamic landscape.

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