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REPOR T
• ULTA – The Ulta Beauty partnership with Target is an example
of a masstige retail effort, demonstrating a recognition for
the rise of consumer demand for masstige in America. This
trend towards masstige reflects this consumer predilection for
better quality and prestige traits in a brand’s product offering.
• The Detox Market is a small, clean beauty retailer with high,
stringent standards. Less than 2% of brands submitted are
accepted and are free from anything on their banned ingredient
list, meaning consumers can feel safe and confident in their
choices; ideal for an increasingly-aware young consumer.
Pharmacies and drugstores and Walgreens, all of which are perceived to have high
Accounting for 31,000 doors in the US and largely quality products and service. Other stores worthy of brand
dominated by mass and masstige brands, pharmacies and attention include:
drugstores will be of particular interest to brands looking • Whole Foods – Frequented by health and eco-conscious
to promote their skincare offering within the $10-$50 price Millennial and Gen Z shoppers, Whole Foods sell haircare,
bracket. oral care, body care and skincare products that are free from
Notable stores within this channel are Target, CVS Pharmacy ingredients such as parabens and phthalates.
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