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C OMP ANY

DELYGLoW

Committed to innovation

to celebrate tradition!

In the dynamic realm of haircare, Itely Hairfashion has consistently
led the way, merging time-honored traditions with state-of-the-art

innovations. Under the visionary guidance of Marketing Director
Chiara Fusaro, the company proudly presents Delyglow—a

groundbreaking hair color solution that embodies their
unwavering commitment to innovation and sustainability.

A HERITAGE oF EXCELLENCE
Established in 1987, Itely Hairfashion has built a legacy rooted in Italian
artistry and excellence in haircare. Over the years, the company has
expanded its global presence, introducing innovative products
that cater to the evolving needs of hair professionals worldwide.
The launch of Delyglow marks a significant milestone in this
journey, reflecting the company’s dedication to advancing
hair color technology while honoring its rich heritage.

Introducing Delyglow: for subtle, luminous reflections, This multifaceted capability
A Triple-Action Wonder and customizable acidic effectively provides stylists with
Delyglow transcends the tonalization to neutralize the functionality of three separate
conventional boundaries unwanted tones or create products in one, streamlining
of hair color products, pastel effects without interfering inventory and offering a
introducing a transformative with the natural virgin hair. cost-effective solution for salons.
approach that enhances salon
efficiency and versatility.
By simply adjusting the
proportions of peroxide
and modifying application
techniques, hair professionals
can utilize Delyglow
to achieve three distinct
outcomes: permanent
ammonia-free coloration
with full gray coverage
and up to four levels
of lightening, tone-on-
tone coloring

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