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A Commitment Looking Ahead:
to Sustainability The Future of
Delyglow embodies Itely Hairfashion’s Sustainable Beauty
dedication to environmental Under Chiara Fusaro’s leadership,
responsibility. The product’s packaging Itely Hairfashion continues to pioneer
is entirely recyclable, featuring tubes advancements that harmonize beauty,
made from recycled aluminum, caps technology, and sustainability. Delyglow
from recyclable plastic, and boxes stands as a testament to this vision, setting
crafted from FSC-certified paper. a new standard in the haircare industry.
Additionally, the elimination of separate As the company looks to the future,
instructional leaflets, with information it remains committed to developing
now printed inside the box, reduces products that not only enhance aesthetic
paper waste, aligning with sustainable appeal but also contribute positively to
practices. Delyglow is also certified the well-being of clients and the planet.
Vegan OK, ensuring that it contains no In conclusion, Delyglow by Itely
animal-derived ingredients and has Hairfashion is more than a product; it is
not been tested on animals, reflecting a reflection of a philosophy that values
Chiara Fusaro, Marketing Director
of ITELY HAIRFASHIoN, a commitment to ethical beauty innovation, quality, and sustainability.
shares insights on the brand’s standards. These initiatives highlight As the industry evolves, such products
commitment to sustainable beauty, the company’s holistic approach to pave the way for a more responsible
professional education, and the sustainability, considering both product and beautiful future, where performance
transformative power of their formulation and environmental impact. and ethics coexist harmoniously.
innovative DELYGLoW color line
The Science Behind
the Innovation
At the heart of Delyglow’s efficacy
lies a blend of advanced technologies
and natural ingredients.
COLOR BOOST Technology
incorporates active phenols
derived from Italian green walnuts,
enhancing color penetration by 38%.
These phenols offer protection
against UV rays and free radicals,
significantly reducing color fade.
The &-Plex BOND REPAIR™
complex comprises precious oils
and vegetable butters, including
avocado oil, mango butter, and
sweet almond oil, that strengthen
hair structure, increase brightness, A palette of possibilities professional
and improve resistance, resulting With 67 intermixable shades Endorsement
in healthier, more resilient hair. across 15 color series, Delyglow Hair professionals who have integrated
Hyaluronic acid, known for its offers an extensive palette Delyglow into their services commend
exceptional hydrating properties, that caters to contemporary trends its ease of application, predictable
ensures optimal moisture levels, and classic preferences alike. results, and the enhanced condition
enhancing softness, elasticity, and shine. From vibrant reds and coppers of the hair post-coloring.
These components work synergistically to sophisticated blondes and rich The pleasant fragrance and gentle
to deliver a hair color experience chocolates, the range empowers formula contribute to a comfortable
that is both high-performing hair professionals to unleash experience for both the stylist and
and gentle, respecting the their creativity and meet the the client, reinforcing the product’s
natural health of the hair. unique desires of their clients. appeal in professional settings.
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