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Lab37
Innovative ideas to meet the market’s
needs for beauty and hair care
Located in Cherasco, in the province
of Cuneo, Lab37 is a prominent player
in the world of hairstyling and beauty.
With over thirty years of experience,
the company stands out for its
expertise, creativity, and attention to
detail, making the brand synonymous
with excellence. The cornerstone of
Lab37’s success is its entirely Made
in Italy production, a hallmark of
internationally recognized quality
and style. The company focuses on
listening to its customers, a crucial step
in creating exclusive and personalized
solutions. Each product is carefully
developed, combining technology and
innovation to ensure excellent results
in hair and body care. Lab37 operates
through two brands: bbcos and Pro.
Co., both dedicated to the creation
of high-end professional products.
Lab37’s goal is to anticipate market
trends, offering innovative solutions
that not only enhance aesthetic appeal
but also promote hair health.
The mission is simple yet ambitious:
to continue innovating and redefining
standards in the hair care sector.
SUSTAINABILITY AND INNoVATIoN Vegan formulas and the use of renewable energy,
Lab37 looks to the future with a strong commitment which today meets a third of the company’s needs,
to sustainability. Every stage of production, from formulas further underline this commitment.
to packaging, is oriented towards environmental respect. This approach extends beyond environmental sustainability,
Recycled materials and biodegradable formulas demonstrate translating into responsible and innovative production
a constant focus on environmental sustainability. capable of meeting the needs of an ever-evolving market.
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