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C OMP ANY

THE NEW pARLUX DIGITAL HAIR THE pARLUX ETHoS HAIR DRYERS AT
DRYERS AT CoSMopRoF ASIA 2024 THE pRESENTATIoN EVENT oF THE
“TRUE EDUCATIoNAL” METHoD
Last 12 November to 15 , The Convention
th
th
& Exhibition Centre of the Asian On Monday October 28 in Pavia, at
th
th
metropolis hosted the 27 edition the Hangar space of FabbricaPoggi, the
of Cosmoprof Asia, the International brand new Parlux Ethos hair dryers (the
trade exhibition bounding every year, latest Parlux all-digital model, loved by
producers, importers, distributors, hairdressers for its many technical qualities,
dealers and professionals of the beauty already the best seller in the wide range especially dedicated to their profession)
industry coming from over 47 countries. of the Parlux professional hairdryers, they were the favourite working tools of the
This edition of the fair was attended are the best on the market according to stylists who animated the Hair show
by about 2,500 exhibitors and more the latest research devoted to improving entitled “The True Educational method -
than 60,000 visitors, confirming it as the professionals’ job: a new concept from professional training to the world of
an important crossroad for meetings, digital motor, power, lightweight, optimal work - the Evolution of men’s hairstyling.”
trade exchanges, partnerships and balance, exclusive systems such as illustrating to an audience of professionals
new business opportunities as well as the “Air Ionizer Tech”, which emitting and attentive students of the CIOFS-FP
discovering current trends for operators negative ions eliminates the static Lombardy, (an institute that offers training
throughout Asia. As usual, Parlux, brand electricity and allows for perfect courses and educational opportunities to
leader in the quality hairdryer industry, at drying to get soft, brilliant hair; the young people) the latest trends and outlets
the booth organized by Renovo Essentials ‘HFS (Hair Free System – Patented) that this job can offer.
presented their latest modern, digital which placed on the hairdryer intake The hair fashion
technology hairdryers, the Digitalyon and catches and collects the hair keeping show was
Ethos models in particular. For some time the tool clean and efficient over time. interesting with
a demonstration
LoNDoN: AT SALoN INTL. 2024, of cuts and
GREAT SUCCESS FoR THE grooming
pARLUX ETHoS® HAIR DRYERS trends through
the presentation
The London’s Salon InternationaI is, for of 14 models,
long time an unmissable appointment for as well as formative and inspirational
all those working in the beauty world; the techniques, proposed by the well-known
occasion to discover new items and hair Parlux Ethos® presents 3 speeds and barber hair stylist Diego Zaffaro, creator
fashion, innovative services and attend 3 temperatures and allows for a selection of the TRUE Educational training method,
to live fashion shows of the most famous of 9 combinations to encounter the usual as well as co-owner of SIR, an elegant
hair designers or educational masterclass performances of other Parlux models barber shop in the city of Pavia. The easy
for any beauty speciality: hairdressing, and suit the drying experience according handling, lightweight and power of the
make up or nail. At Salon Intl. the various to the hairdresser’s needs with ease and Parlux Ethos hair dryer made it possible,
domestic and International brand precision. Brand new for this model, the together with the skill and creativity of the
booths, usually present the best products revolutionary 360° (patended) twisting teaching hairstylists, to perform all the
and services the market offers just cable (STC Special Twisting Cable) proposed hairstyles flawlessly and very
to better perform the related jobs. allows for complete freedom of quickly. The men’s hairstyling industry can
In the wide tools and accessory panorama, movement throughout styling and offer interested young students numerous
the hair dryers are very important for the a new on and off button which, thanks job opportunities and therefore meet the
daily hairdressers’ work and are the main to the memory function, allows finding needs of customers who are increasingly
instrument that any hair salon cannot do the last setting when the tool is turned concerned about personal care,
without. At the Hair Tools booth, the Parlux on again, for quicker and easier use. hair and especially their beards.
distributor for the United Kingdom and For these reasons, the Salon International It is hoped that this, as well as other
Ireland, great interest and consequent visitors greatly appreciated and bought informational/training meetings, will raise
success for the Parlux hair dryers especially it, making this Parlux “Made in Italy” awareness among those who already
for the very modern Parlux Ethos®, the hairdryer a desirable “must-have” tool possess creative/manual talents and thus
first Parlux hair dryer completely digital to be used proudly and safely at one’s decide to pursue a personal career path
and equipped with all the indispensable own salon or on any other occasion dedicated to the hairstyling world.
technical features devoted to professionals. you want to show your own creativity.

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