Page 30 - EXPORT MAGAZINE

C OMP ANY

pARLUX ALYoN® LILAC - SpECIAL EDITIoN a silicon cable retainer; in
this way the hair dryer will
The professional best seller hair dryer offering very good be easily portable both
performances appreciated all over the world, is now available by hairstylists working at
in a special edition Lilac color, which is trendy, modern, backstages, hair shows,
and very elegant. The Lilac color of the Parlux ALYON® hairstyling competitions,
is a very delicate nuance, beloved by hairdressers and private any by people who travel
users; the hairdryer is as always, synonymous with reliability a lot and want to have
and high quality. The most important features of the Parlux their favourite hair
ALYON include the K-Advance Plus® motor (2250 Watt), its dryer with them.
light weight and power as well as the optimal balance. The Parlux ALYON®
It includes the “Air Ionizer Tech”, the system which, emitting Lilac “Special edition”
negative ions eliminates the static electricity and allows is available in the standard version, with two quick-release
for perfect drying to get soft, brilliant hair. In addition, coupling nozzles allowing a safe and quick assembly.
it is equipped with the HFS (Hair Free System – Patented), The first nozzle is the ideal one for a hairfold, the second
which placed on the outake of the hairdryer, one for a quick hair drying, which in the Pack version
it catches and collects hair, keeping is much more complete and includes the
the tool clean and efficient over time. revolutionary Parlux Magic Sense® diffuser.
The hair dryer is coated with a This accessory revolutionizes drying curly
special ‘Antibacterial’ silver powder hair to get perfect curls without mess.
coating that creates a surface Its anti-heating outer cap allows any user, and
unfavourable to microorganisms especially the professional hairdresser who
and helps maintain the hygiene uses it often, to hold the instrument without
of the device during use. the risk of getting burnt. The Parlux ALYON®
In this special edition, the Lilac “Special edition” is going to become
Parlux ALYON® Lilac is presented a “must” tool for those wishing to give
in an elegant black bag where refreshing, new color to their salons, always
you’ll also find two nozzles and being sure of using a reliable and safe device.

pARLUX ETHoS®, THE It’s a superior quality Brand new for
“MADE IN ITALY” ALL-DIGITAL hair dryer that this model, the
HAIR DRYER ALSo LANDS nowadays is also a revolutionary
IN THE UNITED ARAB EMIRATES trendy one; modern, 360° twisting cable
with an appealing (STC Special Twisting
Parlux Ethos was also officially design, it is completely Cable) allows
presented in Dubai at Beautyworld digital, powerful, complete freedom
Middle East which took place lightweight, very well of movement
from Oct. 28 to 30 , at the balanced and easy to throughout styling.
th
th
Dubai World Trade Centre. use, it is complete with It is available in
The Parlux booth organized by the most advanced 7 different colors:
the local distributor NAZIH Group, technologies such as Matt White, Fuchsia,
was very crowded also due the Air Ionizer Tech (system emitting Lilac, Galaxy Blue, Copper, Titanium
to the presentation of this new negative ions), and the HFS and Black. The event, which has
hair dryer, the latest creation of (Hair Free system - patended) always been highly successful and
the famous Italian manufacturer. hair catching system to keep your hair attended by large numbers of
dryer clean and efficient over time. Middle Eastern, European and
With a power of 2300 Watt, it is U.S. industry players, is the meeting
supplied with 3 speeds and 3 place of excellence for the demand
temperatures to select 9 different and supply of quality products
combinations and once again find the and services from the hair & beauty
performances of the best loved Parlux world in countries in the Middle
models preferred by hair stylists. East region and beyond...

28 www.exportmagazine.net