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COMPANY
ADD A TOUCH OF LUXURY TO THE FESTIVE SEASON WITH
XERJOFF and
CASAMORATI
immersing themselves in a world of creativity and
artistic expression. Going beyond perfumery, the
calendar also includes luxury beauty products,
scented candles, decorative ornaments for the
festive season and a book that recounts the essence
of Xerjoff and the philosophy of its founder, Sergio
Momo. The countdown to Christmas culminates
with the grand finale, a 50ml flacon of Primi Venti,
a brand new perfume created exclusively for this
Advent calendar.
Primi Venti is a celebratory perfume in every sense.
Named in honour of Xerjoff’s 20 anniversary, it was
th
created exclusively for inclusion as the grand finale
of the Xerjoff 12-Day Advent Calendar, intended
to be experienced for the first time at the most
festive time of the year. The fruit of twenty years
in the perfume industry, Primi Venti is an uplifting
The lead-up to Christmas is a time of excitement, scent that arrives as an explosion of joy, blended to
anticipation and, of course, shopping for gifts perfection and simultaneously encapsulating the
for your nearest and dearest. For the perfume sophistication and refinement that have become
enthusiast on your list, and all who appreciate the synonymous with the name Xerjoff. Sumptuous
finer things in life, Italian luxury perfume houses dark fruits grace the opening of Primi Venti with
Xerjoff and Casamorati have created the ideal gifts a distinct sweetness, as blackberry, blueberry and
that are sure to make it a Christmas to remember. blackcurrant combine in a medley made yet more
This year, Xerjoff is turning the festive period into a delectable by tempting cream caramel. Delicate
true luxury experience with the release of its very floral nuances balance out the composition at the
first Advent calendar. This 12-day calendar has been heart while the narcotic, seductive character of
conceived as a precious ritual, an invitation to savour tuberose paves the way for a base of warm amber,
the beauty of anticipation and explore each of its smooth vanilla and comforting white musk.
nuances with intention.
Opening each door
and discovering the
gift that lies behind
it, the recipient takes
one step further into
the Xerjoff universe,
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