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COMPANY

NOUBA

MAKE-UP, MADE IN ITALY SINCE 1978:

ITALIAN HERITAGE, RENEWED VISION

AND GLOBAL AMBITION

Founded in Milan in 1978 from the vision of make- “TFWA represents an important milestone in NOUBA’s
up artist Rosy Armanini, NOUBA was born from a international journey. We come to Cannes with deep
powerful intuition: colour as a language of identity. Italian roots, a renewed vision and the ambition to
Inspired by a journey through Africa and the symbolic build the brand’s next chapter together with partners
strength of the Nouba people, even its name reveals who share our long-term perspective on beauty. Italian
something essential about the brand: deeply Italian Artistry is the heritage we carry forward and the creative
in its roots, yet open to the world and to the creative force shaping what comes next” says Mariangela
energy born from the encounter between cultures. Pangia, CEO of NOUBA.
Today, NOUBA is opening a new chapter in its history. At TFWA World Exhibition & Conference Cannes
Under the leadership of CEO Mariangela Pangia and 2026, NOUBA will unveil its renewed identity and
strengthened Italian governance, the brand has latest innovations to international buyers and
embarked on an ambitious strategic relaunch to partners at Riviera Village – Stand RC11.
reinforce its premium positioning and accelerate From Milan to global beauty markets, NOUBA looks
its development across global beauty markets. to the future with a clear ambition: to make Italian
At its heart is Italian Artistry: the distinctive Artistry a distinctive signature of contemporary
NOUBA synthesis of colour expertise, beauty worldwide.
formulation rigour, creative discipline and
aesthetic sensitivity. An idea of make-
up as one of the most eclectic forms
of contemporary artistry — drawing
colour from painting, volume from
sculpture, innovation from research and
codes from fashion, while always keeping
the individual at its centre.
This vision is shaping a renewed brand
identity and an innovation pipeline of over
30 new products, combining advanced textures,
professional performance and NOUBA’s deep-
rooted culture of colour.
Among the icons showcased at TFWA will be UNICA
Setting Powder, an expression of this philosophy
in product form. Its distinctive Versicolor mosaic
technology treats colour as a living, dynamic
system: each powder is visually unique.
More than perfecting the complexion, UNICA
embodies a belief at the core of NOUBA: beauty
should never standardise identity, but reveal it.

118 NOUBA. Colour Mastery · Professional
Performance · Italian Artistry · Global Vision.