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EVENTS

Cosmoprof CBE ASEAN 2026 was held in the Queen Sirikit
National Convention Centre in the Thai capital from 24 to 26
June 2026 and records excellent results, with 24,589 visitors
from 95 countries and regions, with strong participation from
Thailand, China, India, the Philippines, Malaysia and South
Korea, while local visitors increased by 6% compared to 2025
and international visitors grew by 11%. More than 730 exhibitors
were hosted at the event, marking a 12% increase compared to
2025, across 33,000 sq. m., 30% larger than the previous edition.
The event spanned six halls over two floors, reflecting a balanced
presence of domestic and international companies, with 47%
from Thailand and 53% from overseas markets. Over 550 highly
qualified hosted buyers attended the show from key regional
and international markets, confirming the growing importance
of Cosmoprof CBE ASEAN as a privileged platform for sourcing,
business development and regional market expansion.

COSMOPROF

CBE ASEAN 2026

STRENGTHENS ITS ROLE AS A STRATEGIC PLATFORM

manufacturing, supported by solid OEM and ODM capabilities,
expertise in skincare, hair care and colour cosmetics, ad a fast-
evolving ecosystem of suppliers, brands and entrepreneurs.
Cosmopack CBE ASEAN also made a successful debut, marking
a new milestone for the show, spotlighting South-east Asia’s
growing importance as a manufacturing, supply chain and
innovation hub for the beauty industry.

The strong performance of Cosmoprof CBE ASEAN reflects
the increasing relevance of southeast Asia in the global beauty
landscape. Thailand continues to stand out both as a high-
potential domestic market and a regional hub for beauty

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