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PUPA
LAUNCH

MILANO

TUBING TECHNOLOGY FOR VAMP!

WASH OFF MASCARA

There is a new need in the world
of mascaras: a product that
combines long wear, comfort and
easy removal. The new tubing
technology is an innovative
system that coats every single Extreme wear
lash with a flexible film, creating
a “tubing” effect which ensures without the
an impeccable appearance all
day long without smudging. “panda eyes” effect
Resistant to moisture and
perspiration, but surprisingly
easy to remove simply with the mascara resists moisture and perspiration,
warm water, the new Vamp! avoiding smudging and the “panda eyes” effect.
Wash Off Mascara is PUPA With a creamy, comfortable and ultra-performing
Milano’s interpretation of this texture, the mascara coats the lashes lightly,
new frontier in eye make-up and combining volume and definition, while ingredients
is an ideal solution, including such as castor oil, jojoba wax and carnauba wax,
for those with sensitive eyes. help keep lashes soft and flexible, as well as
Thanks to its formula, Vamp! nourishing and protecting them.
Wash Off Mascara coats and Thanks to the Tubing Lash Wrap technology, the
enhances each lash individually pigments are distributed evenly over each lash,
emphasizing its volume, guaranteeing extreme offering an intense, saturated and glossy black.
wear without any “panda eyes” effect for intense The wand has been developed to take up and
and defined eyes, without any compromise. The release the ideal amount of product.
Tubing Lash Wrap technology guarantees a gentle Made from semi-rigid elastomer with Vortex
peel-off effect, forming micro-tubes which slide technology, its structure allows capturing and
off easily on contact with warm water and rubbing coating all the lashes, from the shortest to the
gently with the fingertips. This allows easy removal longest, for even and precise application. The
of the mascara, without irritating the eyes or shortest bristles reach the lashes from their roots,
stressing the lashes. This technology combines two while the longer bristles separate the lashes,
innovative film-forming polymers which work in lengthen them and open them outwards, for a
total harmony: FlexiSoft Polymer which makes the panoramic effect that enlarges the eyes.
film soft and flexible, and PowerStretch Polymer, Removal is easy and immediate with warm water
which increases the elasticity and resistance of and gently rubbing with the fingertips until all the
the film. Together they ensure impeccable wear: residue is gone.

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