Page 41 - EM6-26_LOW
P. 41

LAUNCH









          The fragrance finishes with a Moon Embrace Accord,     Celebrating the
          where the softness of Tonka Bean enhances the
          amber  undertones  of  Ambrofix,  resulting  in  a
          warm, enveloping trail, where creamy sweetness        eternal dialogue
          and contemporary amber are combined in perfect
          harmony. Mystic Moonlight  is  presented  in  an   between the charm
          exquisite turquoise lacquer flacon embellished with
          gold leaf details. The front of the bottle features   of yesteryear and
          an elegant medallion designed to evoke the moon
          illuminating the unspoiled forest, in a contemporary
          reinterpretation  of a key element of the original   the dynamic energy
          label. Each flacon is decorated by hand by Florentine
                                                                                  st
          artisans using  the ancient technique of  gold  leaf,   of the 21  century
          transforming it into a unique piece of refined Italian
          craftsmanship.

          Spice of London

          With its deep roots in its British
          heritage, Atkinsons has always
          incarnated the spirit of a London
          where tradition and modernity
          coexist in perfect harmony.
          This  second  new  fragrance  is
          an invitation to plunge into
          the lively energy of a city
          where  refinement  moves  with
          sangfroid and every corner
          oozes   fresh,  casual  style.
          Atkinsons pays tribute to the
          magnetic allure of one of the
          world’s most iconic capitals with
          a  fragrance,  Spice  of  London,
          that interprets the understated
          but character-laden elegance
          that defines British style.
          Master    Perfumer     Annick
          Ménardo  has  skilfully  distilled
          this energy into a vibrant composition with three   Finally, in an Innate Elegance Accord, musk’s sensual
          distinct  accords  that  express  the  different  facets   depth blends with cedarwood oil’s resinous and
          of the fragrance.                                enveloping warmth, giving  life to a woody accord
          The opening Gin Fizz Accord is an explosion      that pulsates to the rhythm of London’s evening
          of  juniper,  illuminated  by  vivid  flashes  of  black   vibe. Spice of  London  comes in  a frosted  lacquer
          pepper, as lively and full of energy as the frenzied   bottle  embossed  with  silver leaf  and  features  a
          rhythm of London’s dynamic nightlife.            medallion with geometric motifs that represent the
          As London fades from day to night, the Day to Night   city’s skyline where contemporary  and  traditional
          Accord comes into play, with cardamom igniting   architecture sit side by side in perfect harmony.
          the air with a crisp spicy glow, while incense and   These exciting new additions to the Atkinsons
          elemi resin envelop it in a warm, discreet embrace   London 1799 Reserve Collection will be available on
          that reflects the city’s fascinating soul.       markets from June 2026.



                                                                                                                            39
   36   37   38   39   40   41   42   43   44   45   46