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FILA SHOECARE

INNOVATION AND QUALITY, STEP BY STEP

Sneakers have stopped being a simple functional accessory. Today they are the starting point
of an outfit, not its final detail — a personal statement, a form of self-expression, a symbol
of lifestyle and identity. As footwear has taken on this new cultural weight, it has also earned
a new kind of responsibility: the responsibility of being cared for properly.
From this shift in Shoe Culture comes FILA SHOECARE, the new professional line with
four dedicated products that cover every stage of shoe care, from deep cleaning to odour control,
weather protection and quick touch-ups on the go.

FILA SHOECARE Deodorant Spray is formulated to prevent
the proliferation of the bacteria responsible for unpleasant odours,
and neutralizes existing ones, keeping shoes fresh for longer.
Suitable for every type of footwear, its mint fragrance
delivers a pleasant, long-lasting freshness with up
to 48 hours of deodorant effect.

FILA SHOECARE Cleaning Foam is the range’s deep-cleaning mousse
detergent. Its rich formula penetrates deep into the material to lift
dirt, stains and impurities, restoring the shoe’s original brightness.
Thanks to the practical brush cap, the product is easy to apply and
work into the surface, removing even the most stubborn grime in
seconds. Ideal for cleaning all types of shoes.

FILA SHOECARE Water & Dirt Blocker creates an invisible
barrier that shields shoes from water, rain, mud and dirt,
repelling moisture and keeping them looking as good as new.
A single spray provides lasting protection without altering
the breathability or appearance of the footwear.

FILA SHOECARE Cleaning Wipes complete the range with a fast, effortless
solution for everyday touch-ups. Ready to use, the wipes effectively
remove dirt, scuffs and stains, leaving shoes clean and fresh in seconds.
Compact and practical, they are ideal for travel or for a quick clean on the go.

With FILA SHOECARE, FILA extends its authority from the sneaker itself to the ritual of caring for it — offering a complete, effective
and accessibly priced range for anyone who wants their shoes, of any kind, to last longer and look their best. Because taking care of
your shoes is no longer just a matter of aesthetics: it is a gesture of respect for what you wear, and for the environment around you.

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