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LAUNCH






        ATKINSONS












        TWO NEW FRAGRANCES JOIN THE RESERVE COLLECTION







                                                                               Atkinsons London 1799 by Euroitalia
                                                                               enriches  its  prestigious  Reserve
                                                                               Collection with two new fragrances,
                                                                               representing two distinctive yet

                                                                               complementary facets of Atkinsons’
                                                                               DNA. Mystic  Moonlight and Spice
                                                                               of London combine intensity and
                                                                               longevity that lingers with refined
                                                                               elegance  and  intertwine  Atkinsons’
                                                                               historical  legacy  with  a  thoroughly
                                                                               modern vision of haute perfumery in

                                                                               an olfactory journey that traverses
                                                                               the tropical paradises evoked by
                                                                               an ancient Sanskrit myth to land
                                                                               among the  liveliest  neighbourhoods
                                                                               of Britain’s capital city.
                             Mystic Moonlight

                             The origins of  this fragrance date back  to 1919,   Beneath the gaze of the moon, the forest opens on to
                             when  Atkinsons  created  a  perfume  inspired  by  a   a silent sea, shrouded in an atmosphere suspended
                             wildly successful play of the time, “Sakuntala”, which   between dream and reality.
                             retold an ancient Sanskrit myth of the star-crossed   Created  by  Master Perfumer Jordi  Fernández, the
                             love  affair  between  King  Dusyanta  and  the  young   perfume retells the myth in three accords.
                             Sakuntala, the daughter of a celestial nymph and a   The  opening  one,  an  Eden  Radiance  Accord,  is
                             sage. At the heart of this tale is the forest: a luminous   vibrant, exotic and  fruity. It combines the sunny,
                             sanctuary that is not just a setting, but a safe haven   unexpected elegance of coconut and tropical fruit,
                             which welcomes and protects the lovers. The British   tempered with the seductive contrasts of sweetness
                             brand has delved into its archives, reinterpreting the   and freshness, of density and transparency, and the
                             celebration of the purity of unspoiled nature and   zing of ginger infuses the coconut.
                             the allure of ethereal, vibrant beauty in the form   The  heart  centres  on  the  Mystical  Forest  Accord,
                             of Mystic Moonlight. The original enchantment is   in  which  a contemporary, luminous oud, with
                             brought back to life, transporting the senses to an   the addition of cedarwood, creates a velvety
                             exotic, secret Eden with an essence that once again   sophisticated signature.
                             pulsates with the legendary love story and the forest   Cypriol and cistus introduce delicate smoky and soft
                             that sheltered it.                                leathery hints.



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