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COMPANY





   RUDY PROFUMI












                             PRESENTS THE ELITE COLLECTION




                                                                               When design tells

                                                                               a story and perfume

                                                                               becomes an emotion

                                                                               There are objects that  simply  perform

                                                                               a function, whereas others are able to
                                                                               transform a daily gesture into an experience
                                                                               of emotion, beauty and meaning. It is this
                                                                               philosophy that has produced Elite, the
                                                                               collection by Rudy Profumi that interprets
                                                                               personal and home care through the
                                                                               language of design, art and perfumery.
                                                                               Every creation is developed to go beyond
                                                                               its  simple  use. The  bottle  becomes part
                                                                               of  the  interior décor,  the  fragrance  an
                                                                               olfactory  signature  and  the  decoration  a
                                                                               story to discover.


                                            The art of decoration
                                            The  identity  of  the  collection  stems
                                           from an original artistic creation who
                                           has developed every illustration like a
                                           unique piece of art. The decorations
                                           evoke the elegance of hand-painted
                                          vases, reinterpreted in a contemporary
                                          way.   Rich   colours,   refined   and
                                          luxurious details and ornamental
                                           motifs merge in compositions full
                                             of personality, transforming every
                                              item into a genuine object of
                                               decoration.  The  packaging  is  no
                                                   longer a simple container,
                                                     but an integral part of the
                                                     experience: an element to
                                                    put on display, capable of
                                            elevating the room and dialoguing
                                          with the home’s décor.

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