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INTERVIEW

microspheres and Physavie , once or twice a week,
®
and the AntiOxidant Lifting Serum with bakuchiol,
hyaluronic acid 3MW and Antarctic-G.
Level 3, Crio Active: the Moisturizing Cream SPF30 and
the Energizing Mist which can also be sprayed on top
of make-up. Innovative, very rich in fermented active
EM: What about naturalness? This is the claim on ingredients, it is capable of stimulating and maintaining
which the sector insists the most. the activation during the day.
FF: I prefer to be very precise on this, because you are Level 4, Ice lift: Extreme Lifting Serum, with extract of
right: it is the area which is the most exploited and often Mullein and its plant photoluminescence. This is Cryo-
with inaccuracies that have to be corrected. Level 4: stimulating and reactivating.
The percentage varies according to reference. Level 5, Zero Degree Effect: the highest level of Cryo in the
It goes from 87% of the Moisturizing Cream SPF30, Eye Patches in lyocell, with ginseng, equisetum, ginkgo
because there are the sun filters and therefore it has biloba and arnica, with a draining and brightening
a structural limit, up to 96.6% of the single-use masks. effect visible from the first application.
I do not say almost “100% natural” because it is not true This line, the different levels of stimulation thanks to
and anyone who reads the INCI ingredients realizes this. the Cryo-Complexes, allows creating multiple beauty
What is valid for the whole line, however, is the rest: routines that are targeted and effective for multiple
vegan, clinically and dermatologically tested on sensitive needs: from sensitive skin to combination skin. To regain
skins, without silicones, parabens, SLS and SLES, EDTA, radiance and evenness, correct fine lines. Drain and
mineral oils or microplastics. correct undereye bags and dark circles. And more that we
have created thanks to the experience of our consumers.
EM: Nine products is a lot. How does the consumer
find their way around in front of the shelf? EM: Lastly, “I’m ready for me.” Is this a claim or a
FF: With the CRYO LEVELS which define the level of declaration?
activation and therefore explain how the products act. FF: A declaration. Then it becomes a claim, because
This is the fastest way to understand the line. it is on the packaging, but it came into being as a
Level 1, Fresh is Coming: the Powder-to-Foam Cleanser, declaration. It does not speak of beauty, it speaks of
a waterless powder which in the hand becomes a foam, time. Of what you give to yourself or not.
and the two single-use technical fabric masks, BioBotox Having said that, if there is someone who buys it only
Effect and Filler Effect. because it feels great on the skin, that’s fine as well.
Level 2, Cool Boost: the Smoothing Gommage with rice Claudia Stagno

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