Page 4 - EM - EXPORT MAGAZINE PERFUMERY EDITION SUPPLEMENT

COMPANY

The essence

of Luxury

WhY PRECIEUx IS ThE PINNACLE

OF INDULgENT PERFUMERY

In the ever-evolving world of luxury perfumery, boundaries Brands such as NISHANE, which debuted in 2012 with a focus
are constantly pushed and redefined. Now, a new star has solely on Extrait de Parfums, have been instrumental in driving
emerged-Precieux I by Club de Nuit. This latest Extrait de Parfum this trend. Today, nearly two-thirds of brands considered ‘niche’
is not just another fragrance; it is an olfactory masterpiece, a now offer these highly concentrated fragrances. The increasing
statement of refined sophistication, modern luxury, and the popularity of these intense, complex scents is also evident in
art of perfumery at its finest. Drawing inspiration from the the emergence of Extrait flankers—more powerful versions of
latest trends and consumer insights, Precieux transcends the existing fragrances. This strategy enables brands to explore
traditional norms of fragrance, embodying an intrepid blend of novel innovations while staying true to their olfactory heritage.
classic elegance and bold innovation.
PRecieux: The new definiTion of PeRsonal luxuRy
The Rise of exTRaiT de PaRfum: In today’s fragrance landscape, luxury is no longer just about
a ReflecTion of modeRn luxuRy the scent itself; it is about the entire experience, from the
The shift towards higher concentrations like Extrait de Parfum story behind the fragrance to the emotions it evokes and the
reflects a broader trend in the fragrance industry, where memories it creates. As consumer preferences evolve, there’s
consumers are increasingly seeking out more intense, long- a growing demand for fragrances that do more than just smell
lasting scents. According to recent industry reports, there has good—they must also resonate on a personal level, aligning with
been a notable trend moving away from Eau de Parfum, which the wearer’s identity, values, and lifestyle. A recent survey with
typically has a fragrance concentration of 10-20%, towards a large participant pool revealed that “Fresh” emerged as the
Extrait de Parfum, known for its richer concentration of 30% or top scent preference for many consumers, while a smaller yet
higher. This change is largely driven by a desire for exclusivity, significant group leaned towards classic notes like Vanilla and
longevity, and a more profound sensory experience. Floral. Interestingly, how these categories are perceived can differ
greatly, highlighting the unique tastes of individuals. Additionally,
when it comes to scent intensity, a strong majority of respondents
showed a preference for bold, impactful fragrances, with only a
few opting for more subtle, “skin scents.” These insights highlight
the increasing demand for statement-making fragrances, which is
exactly what Precieux delivers with its bold, layered composition.
The emotional connection to a fragrance is just as crucial as its scent
profile. In the same survey, a majority of participants expressed a
desire for a fragrance that makes them feel “Clean,” while others
looked for a scent that boosts “Confidence” or promotes a sense
of “Relaxation.” Precieux, with its expertly crafted blend of notes,
meets these needs, offering a fragrance that is not only elegant
but also comforting and empowering.

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