Page 5 - EM - EXPORT MAGAZINE PERFUMERY EDITION SUPPLEMENT

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For those who appreciate the art of fragrance layering—a trend
that has seen a significant rise as consumers seek to create their
unique scent profiles—Precieux offers endless possibilities.
Its complex composition allows it to be combined with other
fragrances, creating inimitable blends that are bespoke to
the individual wearer’s preferences. You can amplify the
spicy notes, highlight the woody elements, or emphasize the
sweetness of vanilla and caramel—Precieux offers a versatile
foundation that can be tailored to match your mood and the
occasion while being a powerhouse on its own.
absoluTe luxuRy PoweRhouse

The new eRa of niche PeRfumeRy:
wheRe TRadiTion meeTs innovaTion
Niche perfumery has always been about pushing the
The obsidian maRvel: boundaries, offering consumers something beyond the
The scenT foR Royals mainstream. However, as niche brands grow and evolve,

a deeP dive inTo The cRafTsmanshiP behind PRecieux they face the challenge of maintaining their authenticity
At the heart of Precieux lies a carefully curated blend of and innovation while expanding their appeal. Precieux
notes that speak to the meticulous craftsmanship and deep exemplifies how this balance can be achieved. By drawing
understanding of fragrant art. As niche fragrances continue on the rich traditions of chypre and amber fragrances, while
to reshape the industry, with Extrait de Parfums becoming also incorporating modern, unexpected elements, Precieux
the gold standard for discerning consumers, Precieux steps manages to be both timeless and contemporary—a fragrance
up as a leader in this new wave. The fragrance opens with an that honors its heritage while also looking to the future.
effervescent burst of Bergamot and Lemon, perfectly balanced Moreover, as the fragrance industry continues to evolve, the
by the spice of Pink Pepper and Black Pepper. This vibrant relationship between brands and consumers is becoming
introduction is softened by the sweet, juicy notes of Pineapple increasingly collaborative. Consumers are no longer just
and Pear, while a touch of Caramel adds an unexpected passive recipients of luxury—they are active participants,
gourmand twist. It’s a sophisticated yet daring start that shaping trends and even co-creating products. This shift
immediately captures attention. The heart of the fragrance towards a more personalized, consumer-driven approach to
reveals a more complex and layered character, with Lily of the luxury is one of the defining trends of our time, and Precieux
Valley and Jasmine bringing a floral elegance, while Anise adds a is perfectly positioned to capitalize on it.
hint of liquorice-like intrigue. The inclusion of White Wood and
Oak Moss provides a grounded, earthy undertone, giving the The veRdicT: a new classic in The making
scent a timeless, classic appeal that nods to the rich heritage In a world where the definition of luxury is ever-evolving,
of chypre fragrances. Finally, the base notes anchor the Precieux distinguishes itself as a fragrance that embodies
fragrance with a warm, inviting finish. Amber and Cedarwood the spirit of contemporary sophistication. It is a scent that
lend a sense of depth and richness, while Leather introduces honors the traditions of perfumery while also embracing the
a bolder edge. The amalgamation of Patchouli, White Musk, innovations of today, offering a unique and unforgettable
Vanilla, and Ambroxan offers a smooth, lingering finish that is olfactory experience. For those who seek a fragrance that
both lavish and bolstering. The complexity of these notes is a is both bold and refined, both timeless and contemporary,
testament to the artistry involved in creating a fragrance that Precieux is the perfect choice. In every sense of the word, it
is as multifaceted as it is harmonious. is a new classic in the making—an essential addition to any
perceptive perfume lover’s collection. Boasting a rich and
a fRagRance foR eveRy occasion intricate composition, Precieux upholds the highest standards
One of the most remarkable aspects of Precieux is its of quality and craftsmanship, resonating deeply on both
versatility. This is a fragrance that can be worn at any time, in emotional and sensory levels. Far more than a fragrance, it
any setting, and for any occasion. Be it a formal event, a casual is a declaration of luxury, a celebration of individuality, and a
day out, or an intimate evening, Precieux adapts with ease, tribute to the art of perfumery. In the perennially fluid realm of
making it an essential addition to any fragrance collection. luxury fragrances, Precieux is destined to become a true icon.

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