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Nazih

Stronger Than Ever

Nazih Group celebrates the beauty and innovation in the

world of professional cosmetics. Founded in 1975 in
Beirut, Lebanon and in 1980 in Dubai, U.A.E. Nazih Group
is now present in 21 countries across the MENA (Middle

East & North Africa) region in addition to Europe & Canada. A NEW WORLD HAS THE DIGITAL WORLD AND
Nazih Group is the largest manufacturer and distributor of EMERGED INVESTMENTS

cosmetics in the MENA region. The cosmetics care and Consumers in the MENA region are The impact that the digital world – social
adapting and recovering to a new
media and online sales channels – in the
beauty products vary from hair, skin, makeup, manicure & consumerism order amidst global unrest. beauty and cosmetic segments is the
Today’s leaders need to pivot their strategies
creation of mass brand awareness.
NAZIH HAMAD pedicure, electrical beauty items, health & medical, as well to better understand how to succeed in By understanding that the most successful
President, Nazih Group rapidly changing environments. Beauty, in marketing strategy in the beauty and
as premium salon and spa equipment. its unique way, inspires strength. Nazih cosmetics industry has become influencer
Group stands united by the power of beauty marketing and consumer advocacy, it is no
and its desire for humanity. Since separately longer about what brands tell consumers, it
we set the standard; Together, we raise the is about what consumers tell each other.
bar. Brands must make differentiating
azih Group is distinguished in more Nazih Group. Ever since, with his passion MRS. YAMAMA HACHEM choices to find success in the increasingly As a market leader in the distribution of
than 41 countries and has more than and resilience he decided to travel the competitive landscape that calls for professional beauty products, Nazih Group
250 showrooms and offices world instead to conquer the beauty Nazih Hamad always mentions that Mrs. humanity and peace. aims and strives to always provide its end
Ndistributed around the world. Their industry and set his scissors and cosmetics Yamama Hachem his wife is the important users, salons and all beauty centers product
quality updated to the industry standards.
distribution channels include providing sales in action. Wherever he went, he left his basis for the success of their family unity CHANGE IS THE ONLY They always inspire consumers and beauty
and after-sales care to professional beauty clients in awe. Nazih Hamad is an and business success. professionals to be creative and innovative
salons and spas, modern trade retail shops, entrepreneur who likes to encourage all the Mrs. Yamama was everyone’s companion. CONSTANT by providing them with the latest trends, as
pharmacy and FMCG channels, wholesale, and beauty experts to always maintain integrity Mr. Nazih’s wife, children, and siblings are Nazih Group is Where Beauty Begins.
sales in the robust e-commerce applications. with every step they make since values are the foundation for him in the family-run Each year, Nazih Group participates in the Nazih Group was able to provide services to
Beauty World exhibition held in Dubai to
Nazih Group’s after-sales care goes beyond the what lets a person be a professional. His corporate “Nazih Group”. deliver to its beauty professionals and Group’s cosmetics industry is targeted at customers and work to fulfill their
Nazih Educational Center, which is equipped biggest mission in life has always been to consumers the latest innovations, trends, & both its consumers B2C and business requirements successfully thanks to the
with the latest equipment and qualified trainees help others to embrace their unique natural Mr. Nazih and Mrs. Yamama raised eight products in the beauty industry. The professionals B2B. distribution chain management and
on the latest methods and techniques in the beauty. Living up to his aspirations, Nazih children with a sound and upright products change yearly in both formulation reliance on advanced technology and
field of professional beauty. Hamad established his first salon in Dubai, upbringing, endeavored to arm them with For beauty consumers, it is achieved in competent professionals. A high investment
U.A.E. in 1980 and expanded the business science and knowledge, and accustomed and packaging, adapting to both the their physical and mental well-being. had been employed that advanced Nazih
The group’s vision is to direct human efforts that is now an empire that is recognized for them to bearing responsibility and varying consumer needs and the global Consumers’ physical beauty is attained by Group’s technology systems internationally.
to build a sustainable society, which its premium cosmetic and beauty designer commitment to national values and noble regulations. Each country is unique in its beauty cosmetics ingredients aligned with The investments were massively used in
emphasizes the human value, culture, and products. This is a story of beauty, where social principles. This qualified them to product registration requirements, customs, the safety of the products and components. social media and marketing to extend the
unique identity of each person. The unique passion for hair combines with desire to become a distinguished constellation of and consumer purchase behavior. In fact, Consumers’ mental beauty well-being is reach to consumers and beauty
identity creation is related to their business make an inspiring adventure that has specialists in various fields such as business, several countries have sub-laws and attained by the effectiveness of the product’s professionals exponentially and to innovate
strategy. Nazih Group always expresses their enhanced the natural charm of women and engineering, and medicine, through which regulations depending on the city or district claim intended to cleanse or beautify. and enhance customer interactions. The
gratitude for their personnel who are an integral men around the world. they are keen to serve their country, put within it. This is taken into account when group’s upcoming plans are to cater to the
part of their team. They articulate that their their positive imprints on the development Nazih Group studies a project to ensure it is The beauty and wellness of Nazih Group’s increased demand for AI, the artificial
work has been valuable to the success, and are of society, and improve its individuals and pivoted and supplied to the consumers that salon, spa, and business professionals is intelligence of virtual try-on, to experience
grateful to have them in the group. They work institutions. Their 8 children all work in demand it due to the value of these achieved by providing them with new virtual reality. For example, a makeup or
as a big family with an upbeat attitude, Nazih Group companies, each embarking products, which are healthy for hair and beauty trends and growth strategies. skincare brand can use face recognition to
collaboration, originality, and dedication. on their own strengths. They believe their skin care. Beauty regimes will streamline into further scan a consumer’s face and suggest make-
family-run business is the tagline that commitments to sustainability in the beauty up and products accordingly.
Nazih Group has investments in factories,
NAZIH GROUP differentiates them from the competitors. SUSTAINABLE BEAUTY industry. The development of sustainable human resources, technology,
products alongside recycling initiatives
UNIQUENESS - LIFE STORY Mr. Nazih’s five brothers are in business as GOES BEYOND THE protects the environment and the infrastructure, etc. in all the countries that
well: they implemented one simple strategy
they operate. Their revenues are not just the
consumer. The investment priorities shall
OF A HAIRDRESSER in which each managed a department and INGREDIENTS THEMSELVES be in sustainability in order to reach the monetary benefits that they derive, but the
improvement of the society in which they
country. This allowed them to focus on one
Nazih Hamad, the 15-year-old boy, who core area and progress without duplicating In terms of formulations, the sustainability sync between health and beauty. Investing operate and therefore do their part in
in cosmetic products that are “green” and
act goes beyond the ingredients in order to
used to sweep hair and clean the efforts. They divide the responsibilities, protect the environment and thus ourselves. “sustainable” made with natural ingredients improving the life of the society and thus
hairdressing salons in Beirut, founded conquer, and watch the efforts multiply. The sync of health and beauty in Nazih derived from renewable resources. contributing to the country’s GDP and
economic development where they operate.