Page 60 - EM - EXPORT MAGAZINE PERFUMERY EDITION

LAUNCH

COVERPLA

ACCOMPANIES THE LAUNCH OF

MARINE COTON LAUNDRY FRAGRANCE

When a young brand like Marine Coton launches Absolu – the range rewrites the codes of perfumery for
what is a new olfactory signature, laundry fragrance, a contemporary olfactory experience. Just a few months
Coverpla is there to accompany the brand with its – and trade shows – after signing its partnership with
innovative, very exclusive wellbeing routine. Marine Estal, Coverpla has seen its conviction rewarded with
Coton selected an extremely elegant bottle that brand interest in differentiated packaging and a very
Coverpla has introduced to its offer thanks to its particular approach to luxury.
recent partnership with Estal. Marine Rautureau
leaves nothing to chance, and her new line inspires a
very specific routine: perfumed textiles. Inspired by One bottle: an experience
the scent of the soft toy that was her comforter during in three fragrances
her childhood, the concept is simple. A dose of product Faithful to her commitment to sustainable,
goes into the washing machine with the laundry, to local sourcing, Marine chose the Philos bottle in
accompany the wearer through the day with the odor a 100ml format, fitted with a pump. Both were
of happy memories: a luxuriously nostalgic gesture for produced in Europe. Designed for cosmetics,
unsuspected moments of pleasure. Made up of three home care and home fragrance, this model is
fragrances – Accord Infini, Paradis Nomade and Soleil adapted to various product formats (droppers,
pumps, rings for diffusers, screw-on caps…). It
58 is also offered in 50, 250 and 500ml formats
and in two choices of glass type (Flint and Wild).